Landing pages are often the first medium of interaction with potential leads and are instrumental in lead generation process. Good landing pages entice potential visitors, deliver what they want, collect their details, and establish thought leadership in your niche. There are other reasons why you need landing pages along with an existing website. What are […]
Read MoreMany business owners and marketers create killer content and push it to the 10 different digital assets immediately – and then, forget it. Consider this: what if some of the targeted readers and consumers were not online or missed the update when the content was flashed for the first time? Sadly, that’s how many bloggers […]
Read MoreOne powerful tool to leverage in Marketo is tokens. Program tokens are reusable contents that marketers use across multiple assets within a specific program. Tokens dramatically increase the speed of campaign creation by enabling you to easily change asset contents across your different landing pages, emails and smart campaigns. One great example would be a […]
Read MoreInstead of addressing the mistakes commonly made during analysis, I think it’s important to look into the mess you can create even before your analysis begins. In order to properly collect data, there are several things you need to set up a certain way. Some of these considerations are specific to your company, and your data […]
Read MoreThe rapidly expanding and changing landscape of marketing technology means that marketing professionals must maintain a wide skill set in order to remain competitive in the industry. Simply being a gifted writer, or being familiar with the concepts of page design and layout are no longer enough to keep marketers ahead of the competition, or […]
Read MoreIf you are a marketer motivated by increased Return on Investment (ROI), you need to know how to best leverage your people, tools, and processes. Although there are many key steps to this process as a whole, integrating a full-featured marketing automation tool with Customer Relationship Management (CRM) will create the foundation for establishing and […]
Read MoreWe’ve all had some horrible marketing or sales experiences we can reflect back on…the ones where we got annoyed by constantly gated information, the harassing sales calls, pulling our hair out when no one was there to help us with support, too much help when you didn’t need it, being passed along the line of […]
Read MoreMarketing departments can bring your business to new heights and as a result, there are constantly new techniques and tactics surfacing to help Marketers design marketing strategies with dexterity. Marketers need to consider every associated element that could bring up traffic and can provide the magic touch. Videos are one of the elements that are […]
Read MoreAre your campaigns falling a bit flat? Are you not able to attract your audience? You have marketing automation system, but are not able to make most out of it? There are many marketers who come across different hassles due to various reasons. The most popular of these is caused due to a lack of […]
Read MoreManaging event programs are not too easy. Many times, marketers have to face the issues regarding complex event programs. In order to help them at such stages, marketing automation has turned out to be helpful by offering them the tools that could manage the data and provide the relevant information to improve upon the overall […]
Read More