There is no doubt that delivering the right message to the right audience at the right time via the right channel has turned out to be much easier than ever before. Several new mediums, like blogs, webinars, e-books, white paper, etc have been used to appeal to the target market. What you need is informative […]
Gone are the days, when simple marketing plans were effective enough for lead generation. Today, the advanced technologies have brought in so many sophisticated marketing means that marketers need to be very careful while targeting the audience. The consumer buying process has drastically shifted from traditional means to new means, where they carry out enough […]
Are you facing issues with regard to email open rate? Do you want to learn more about the best email subject line length? There is no doubt that the email subject line is the first impression to be taken into account, and whether a person will proceed to open the email or not depends a […]
Marketing automation has given businesses new grounds to rise and reach target audiences. However, you have got Marketo and its doing good, but you still want to come up with innovative ideas to make your marketing campaign work fantastically. Indeed, marketers always want their campaigns to give them steady returns. Hence, they need to focus […]
Is your marketing campaign coming up with desirable results? Are you able to measure the results accurately for better marketing decisions? How are the analytics changes after launching the campaigns being tracked, reported and managed for best results? It is just not sufficient enough to run an online marketing campaign; it is more important the […]
By now, if you’re not already using it, you’ve heard the hype about how great marketing automation is. Marketing automation is a great tool, there’s no doubt about it – in short it helps organize lead scoring and helps define quality leads – but it’s also not always enough. It’s true that it has been […]
How to bring the best out of your marketing efforts? How to push more leads into your sales channels? How should marketers take better control over revenue process and achieve defined set of goals? There are numbers of questions that marketers ponder over to bring out solid strategy that can improve upon marketing ROI. Indeed, […]
By now you’ve probably known all about marketing automation and you probably know that it’s one of the fastest growing areas for business to business marketers. Marketing automation is an essential tool for marketers in today’s fast-paced cyber-connected world. If you’d like to know more, check out the latest statistical numbers on marketing automation listed […]
Most companies use thank you pages for prospects who have subscribed to their services, but most do not take full advantage of the potentials a thank you page can offer. Often thank you pages are an afterthought – I mean, they’ve already subscribed, so why do more, right? Wrong! You’ve captured their attention, but don’t […]
Think about it: Do you like it when you are inundated with email from a company listing offers and new services? Does it get your attention? Do you feel like reading every one of these emails and acting upon them? If you answered no to all of these questions and you’re actually annoyed by the […]