Category: Marketing Operations

10ways to increase your form conversion
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10 Ways to Build a Form that Creates High Conversion

Forms are the start of your marketing campaign’s journey, and this is practically the first time you interact with your potential customers in your digital marketing journey. And as they say, ‘the first impression is the last impression,’ and you really don’t want all your marketing strategies to collapse just because you couldn’t get that […]

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How to Choose the Best Marketing Automation System for Your B2B Marketing Operations?

How to Choose the Best Marketing Automation System for Your B2B Marketing Operations?

As a marketing leader or marketer, you need to deal with a slew of complex processes and competition. They want to speed up customer engagement across various digital marketing channels simultaneously.  Why do you need a marketing automation system for your business? Digital transformation of your business requires you to build your presence and connect […]

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Best Practices to Design Multi-Channel Lead Marketing Strategy
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Best Practices to Design Multi-Channel Lead Marketing Strategy

Multi-channel marketing refers to the process of communicating with potential prospects and customers across various digital marketing channels. Instead of focusing on a single campaign or marketing tactic, modern marketers can accelerate and enhance their marketing campaigns based on which channels and how targeted consumers operate and engage. Think about your own marketing habits: you […]

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five reasons why your landing page is not converting
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5 Reasons Why Your Landing Page is Not Converting

Is your landing page unable to generate the expected conversion rate? If yes, then that’s a major reason for concern. Irrespective of the industry, digital advancement has made marketing the pillar behind an organization’s success. If you are failing at the initial stage of digital marketing, it is time to rethink. The website page that […]

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customer journey roadmap
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Preparation and Step-by-Step Tips for Building a Customer Journey Roadmap

The importance of delivering customer experience is on the rise and has become a crucial area of concern and focus for marketers and business owners. In this post, we will show you preparations you need to take to build a customer journey roadmap that will closely align with your “customer first” marketing objective, to guide […]

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marketing strategies for hiring

Marketing Strategies to Promote Company Culture and Attract Top Talent

Marketing is considered a crucial part of human resources operations in successful companies. Marketing strategies are widely used for bringing the best talents from the industry to organizations. It’s also used in promoting company culture and attracting people to join.  It’s essential to ensure a healthy company culture to retain employees and skilled professionals within […]

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tips to choose a marketing agency

How to Choose a Marketing Operations Agency

In these modern times when technology rules the world, change is the new constant. Like every other industry, the marketing industry has also witnessed a massive disruption, making it difficult for brands to choose the perfect marketing operations agency.  The traditional marketing policy of primarily focusing on developing campaign strategies has been ruled out by […]

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martech stack
  • Marketing Operations
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How to Build a Flawless MarTech Stack for Your Organization?

If you are a marketing operations professional, what is that one important question that is bothering you the most in terms of the roadmap of your marketing strategy? Well, I understand that with the growing amount of people, data, and all that data privacy concerns, you have more than one reason to be worried. But […]

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improve lead quality
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  • Comments Off on Best Practices to Set up a Lead Scoring Model to Improve Lead Quality

Best Practices to Set up a Lead Scoring Model to Improve Lead Quality

The key concept of the lead scoring system is to build a clear understanding between the marketing and the sales teams based on specific parameters. Build a scoring model to define your quality of leads, the interactions, and follow-ups by subscribers, the levels of collaboration between marketing and sales teams, and many other related factors.  […]

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b2b marketers

How Can B2B Marketers Stay Ahead of The Curve?

Marketers are presently getting accustomed to the ongoing recession. Currently, everything in the world, including B2B businesses, has gone digital. According to an Accenture report, 61% of all B2B transactions are happening online. Another report from Forrester claims that the US B2B market will grow by 10% annually to reach $1.8 trillion by 2023.  The […]

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