Customer engagement forms the backbone of any business’s success, so maintaining a healthy relationship throughout the customer lifecycle is crucial. But as your business grows and gains more leads and customers, it often becomes difficult for your marketing team to keep up manually. Just like most other marketing technology advancement areas, the customer engagement process […]
A business performs at its own pace. However, some excel more than others because of their mission, vision, and goals. Here, we will introduce a playbook for building a predictable pipeline for your business. Businesses spend their resources to fill their sales funnels with leads, but often overlook basic elements that can create a predictable […]
Email marketing and marketing automation are two completely different aspects of marketing. Yet, they often get confused with each other. But a successful marketer needs to be aware of the difference between email marketing and marketing automation. Both leverage digital marketing campaigns, but in very different ways. Moreover, email marketing and marketing automation follow a […]
The marketing industry has witnessed a massive disruption in the last year due to the COVID-19 pandemic. Even major brands are not able to strategize marketing campaigns that will help them overcome the challenges and profit through the crisis. Moreover, with the complete digital transition and new policies to follow, marketers face new challenges every […]
MarTech stack offers users faster and more accurate information to the users in real-time. It also prompts any action taken by the user to keep a chronological track of customer movement. It provides better security to customer and business data by monitoring how and by whom the database is being used. MarTech stack gives a […]
While most organizations have been busy shifting and adjusting to the work-from-home culture with the current COVID-19 pandemic, you may not have realized that this may become the permanent practice. A better alternative to furloughing your employees or allowing temporary work-from-home is to permanently allow remote work, which can help your business evolve and avoid […]
“Well-optimized landing pages allow you to take the prospects that you attract to your website and convert them into leads. Investing the time into creating well-designed and optimized landing pages is critical because they are your means for generating leads for your business,” states HubSpot. The landing page is the first page your potential customers […]
The practice of scaling, analyzing, and administering marketing performance to enhance its effectiveness and optimizing the return on investment (ROI) is known as Marketing Analytics. It allows marketers to become efficient at their jobs and minimize the cost incurred. It offers profound insights into the preferences of the customer and the current trends, apart from […]
Though digitization has blessed us with the progress that we could have never thought possible, it has also challenged us with its loopholes. As the entire world is transforming digitally, it creates hyper-connected networks that need thorough evaluation regularly to fill any spawning gap. Failing to do so can open up routes for hackers to […]
If you are aiming to be on top of all of the aspects of digital marketing, you may not be able to solely rely on your in-house digital marketing team. In modern marketing operations, you must apply equal attention to every channel of your digital marketing system. This is easier said than done. Often your […]
