Category: Marketing Operations

MOPs vs. Marketing Technologists – What’s the Difference?

In the ever-evolving digital marketing landscape, new roles and terminologies constantly emerge. Two such terms that have gained prominence in recent years are MOPs (Marketing Operations) and Marketing Technologists. While they both play pivotal roles in a company’s marketing efforts, they are distinct in their functions and responsibilities. In this article, we’ll delve into the […]

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  • Marketing Operations
  • Comments Off on 5 Marketing Strategies That Can Lead Your Business to Achieve Hypergrowth

5 Marketing Strategies That Can Lead Your Business to Achieve Hypergrowth

The term “hypergrowth” was first mentioned by the Harvard Business Review in its April 2008 issue. It defined the term “hypergrowth” as a steep growth rate of the S-curve that most markets and industries may experience at some point. But, it’s the winning brands that stand out from the losers. The companies that achieve hypergrowth […]

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  • Marketing Operations
  • Comments Off on Sales, Marketing, and Revenue Operations: How Are They Different?

Sales, Marketing, and Revenue Operations: How Are They Different?

The sales departments run several types of functions such as sales and revenue operations to drive sales and revenue and to improve customer experiences. Many organizations already have a sales operations team to escalate the efficiency of the sales department, however, not all brands have revenue operations.  So, what is a revenue operations process?  A […]

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  • Marketing Operations
  • Comments Off on 5 Best Practices to Create an Effective Customer Experience Framework

5 Best Practices to Create an Effective Customer Experience Framework

Customer engagement forms the backbone of any business’s success, so maintaining a healthy relationship throughout the customer lifecycle is crucial. But as your business grows and gains more leads and customers, it often becomes difficult for your marketing team to keep up manually. Just like most other marketing technology advancement areas, the customer engagement process […]

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  • Marketing Operations
  • Comments Off on A Playbook For Building a Predictable Pipeline

A Playbook For Building a Predictable Pipeline

A business performs at its own pace. However, some excel more than others because of their mission, vision, and goals. Here, we will introduce a playbook for building a predictable pipeline for your business. Businesses spend their resources to fill their sales funnels with leads, but often overlook basic elements that can create a predictable […]

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Email-Marketing-vs-Marketing-Automation

Email Marketing vs. Marketing Automation

Email marketing and marketing automation are two completely different aspects of marketing. Yet, they often get confused with each other. But a successful marketer needs to be aware of the difference between email marketing and marketing automation. Both leverage digital marketing campaigns, but in very different ways. Moreover, email marketing and marketing automation follow a […]

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How can marketers increase their chances of successful MarTech investment
  • Marketing Operations
  • Comments Off on How Can Marketers Increase Their Chances of Successful MarTech Investment?

How Can Marketers Increase Their Chances of Successful MarTech Investment?

The marketing industry has witnessed a massive disruption in the last year due to the COVID-19 pandemic. Even major brands are not able to strategize marketing campaigns that will help them overcome the challenges and profit through the crisis. Moreover, with the complete digital transition and new policies to follow, marketers face new challenges every […]

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Building the Ultimate Marketing Tech Stack for High-Performing Marketers
  • Marketing Operations
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Building the Ultimate Marketing Tech Stack for High-Performing Marketers

MarTech stack offers users faster and more accurate information to the users in real-time. It also prompts any action taken by the user to keep a chronological track of customer movement. It provides better security to customer and business data by monitoring how and by whom the database is being used. MarTech stack gives a […]

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How can a global crisis benefit remote work culture?
  • Marketing Operations
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How can a global crisis benefit remote work culture?

While most organizations have been busy shifting and adjusting to the work-from-home culture with the current COVID-19 pandemic, you may not have realized that this may become the permanent practice. A better alternative to furloughing your employees or allowing temporary work-from-home is to permanently allow remote work, which can help your business evolve and avoid […]

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landing page analytics md
  • Marketing Operations
  • Comments Off on Do you measure your landing page performance the right way?

Do you measure your landing page performance the right way?

“Well-optimized landing pages allow you to take the prospects that you attract to your website and convert them into leads. Investing the time into creating well-designed and optimized landing pages is critical because they are your means for generating leads for your business,” states HubSpot. The landing page is the first page your potential customers […]

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