Lead generation is crucial to your sales and marketing pipeline. However, with new technological breakthroughs, customer expectations are evolving rapidly. In the modern business landscape, traditional methods of lead generation can’t help you cope with this rapid change. Today’s digital marketers are adopting new and advanced strategies like chatbots in lead nurturing to gain a […]
Get ready to make your mark in the ever-evolving world of marketing technology (MarTech)! With emerging technologies and changing consumer behaviors driving rapid transformation, businesses must stay ahead by grasping the latest trends and insights. That’s why our 2024 MarTech Industry Insights and Trends Survey is here—to capture these dynamics and tap into the collective […]
In the ever-evolving digital marketing landscape, new roles and terminologies constantly emerge. Two such terms that have gained prominence in recent years are MOPs (Marketing Operations) and Marketing Technologists. While they both play pivotal roles in a company’s marketing efforts, they are distinct in their functions and responsibilities. In this article, we’ll delve into the […]
The term “hypergrowth” was first mentioned by the Harvard Business Review in its April 2008 issue. It defined the term “hypergrowth” as a steep growth rate of the S-curve that most markets and industries may experience at some point. But, it’s the winning brands that stand out from the losers. The companies that achieve hypergrowth […]
The sales departments run several types of functions such as sales and revenue operations to drive sales and revenue and to improve customer experiences. Many organizations already have a sales operations team to escalate the efficiency of the sales department, however, not all brands have revenue operations. So, what is a revenue operations process? A […]
Customer engagement forms the backbone of any business’s success, so maintaining a healthy relationship throughout the customer lifecycle is crucial. But as your business grows and gains more leads and customers, it often becomes difficult for your marketing team to keep up manually. Just like most other marketing technology advancement areas, the customer engagement process […]
A business performs at its own pace. However, some excel more than others because of their mission, vision, and goals. Here, we will introduce a playbook for building a predictable pipeline for your business. Businesses spend their resources to fill their sales funnels with leads, but often overlook basic elements that can create a predictable […]
Email marketing and marketing automation are two completely different aspects of marketing. Yet, they often get confused with each other. But a successful marketer needs to be aware of the difference between email marketing and marketing automation. Both leverage digital marketing campaigns, but in very different ways. Moreover, email marketing and marketing automation follow a […]
The marketing industry has witnessed a massive disruption in the last year due to the COVID-19 pandemic. Even major brands are not able to strategize marketing campaigns that will help them overcome the challenges and profit through the crisis. Moreover, with the complete digital transition and new policies to follow, marketers face new challenges every […]
MarTech stack offers users faster and more accurate information to the users in real-time. It also prompts any action taken by the user to keep a chronological track of customer movement. It provides better security to customer and business data by monitoring how and by whom the database is being used. MarTech stack gives a […]
