The importance of delivering customer experience is on the rise and has become a crucial area of concern and focus for marketers and business owners. In this post, we will show you preparations you need to take to build a customer journey roadmap that will closely align with your “customer first” marketing objective, to guide […]
Marketing is considered a crucial part of human resources operations in successful companies. Marketing strategies are widely used for bringing the best talents from the industry to organizations. It’s also used in promoting company culture and attracting people to join. It’s essential to ensure a healthy company culture to retain employees and skilled professionals within […]
In these modern times when technology rules the world, change is the new constant. Like every other industry, the marketing industry has also witnessed a massive disruption, making it difficult for brands to choose the perfect marketing operations agency. The traditional marketing policy of primarily focusing on developing campaign strategies has been ruled out by […]
If you are a marketing operations professional, what is that one important question that is bothering you the most in terms of the roadmap of your marketing strategy? Well, I understand that with the growing amount of people, data, and all that data privacy concerns, you have more than one reason to be worried. But […]
The key concept of the lead scoring system is to build a clear understanding between the marketing and the sales teams based on specific parameters. Build a scoring model to define your quality of leads, the interactions, and follow-ups by subscribers, the levels of collaboration between marketing and sales teams, and many other related factors. […]
Marketers are presently getting accustomed to the ongoing recession. Currently, everything in the world, including B2B businesses, has gone digital. According to an Accenture report, 61% of all B2B transactions are happening online. Another report from Forrester claims that the US B2B market will grow by 10% annually to reach $1.8 trillion by 2023. The […]
While being struck by a recession is not unfamiliar to humankind, the ongoing crisis did shake up the world. The start of the year looked promising; however, COVID-19 did have some drastic impact on the world economy. At this point, if we look back at the 2008 recession, there are few things one can learn […]
B2B marketers are finding that Artificial Intelligence (AI) can be variedly applied in their marketing operations. Both machine learning and AI-based marketing tools enable B2B marketers to scale their programs. The advancements in AI have been continuously evolving ever since 1956 when a group of academics and scientists at the Dartmouth Conference started working on […]
Today, creating an effective marketing strategy may seem overwhelming with plenty of marketing system platforms, various marketing channels, and a wide range of audience segments to target with diverse messages and offers to consider. In addition to the challenges of making the right choice in this extensive range of options, many companies make it even […]
Most marketing operations teams grapple in managing their data, and in 2020, the problem is still posing a challenge for many marketers and companies. Managing data is highly important, especially when running your marketing operation remotely based on virtual communication and collaboration. The challenge is not limited to assigning roles and access, sharing and exchanging […]
