Category: Marketing Operations

build marketing operations team from scratch
  • Marketing Operations
  • Comments Off on How to Build a Marketing Operations Team from Scratch

How to Build a Marketing Operations Team from Scratch

How does one assemble top talents in marketing and build a winning marketing operations team? Constructing a successful marketing operations team by putting together the right set of skill sets is vital for companies running modern data-driven marketing operations. But, finding and combining top talents can also be challenging as is setting the roles and […]

Read More
Difference Between AdTech and MarTech – Everything You Need to Know
  • Marketing Operations
  • Comments Off on Difference Between AdTech and MarTech – Everything You Need to Know

Difference Between AdTech and MarTech – Everything You Need to Know

Marketing professionals leverage a broad spectrum of technologies in their various activities for advertising and marketing. These technologies improve our efficiency to heighten the speed and accuracy of our efforts. Similarly, these tools also enhance the effectiveness of marketing and advertising processes with their capabilities of integration, optimization, execution, and management of process and data […]

Read More
demand generation mistakes to avoid

6 Demand Generation Mistakes to Avoid to Ensure Flawless Campaign Execution

With the advent of marketing automation platforms, business owners and marketers started scaling their marketing campaigns by integrating multiple touchpoints across the customers’ journey. Automation platforms can enable you to improve your team’s capability of engaging prospects and customers significantly.  Hence, the use of marketing automation can simultaneously help you with multiple marketing campaigns, which […]

Read More
marketing operations in crisis
  • Marketing Operations
  • Comments Off on Best Practices to Ensure Smooth Marketing Operations in Challenging Situations

Best Practices to Ensure Smooth Marketing Operations in Challenging Situations

Marketing is considered a prime prerequisite and enabler for growing demand and revenue in most companies. Cutting back completely or reducing marketing operations during a challenging economic environment may cause business owners to lose on the scope of revenue generation and growth.  Crises demand businesses to increase demand generation to produce new opportunities and maintain […]

Read More
marketing with limited budget
  • Marketing Operations
  • Comments Off on Limited Marketing Budget? Spend Less, Gain More!

Limited Marketing Budget? Spend Less, Gain More!

During times of crisis, business and marketing leaders feel pressured to run operations on a limited budget. But, a limited budget should not limit businesses from getting results from their marketing efforts, specifically small and medium-sized companies that need to keep up and running with cut-throat competition in a challenging economic environment. Though a small […]

Read More