What are the four data types used in marketing? Marketing data can be classified into four categories based on usage and how they are collected:- Zero party Data First-party Data Second Party Data Third-party Data Let’s look at them one by one- Zero Party Data What is zero-party data? This is the data given directly […]
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Isn’t it amazing how a small button in your marketing messages can bring new life to the entire concept of sharing information and walking your potential customers smoothly towards your marketing goals? This tiny button is known as call-to-action (CTA), which is generally an image or line of text that prompts your web page visitors, […]
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With the advent of marketing automation platforms, business owners and marketers started scaling their marketing campaigns by integrating multiple touchpoints across the customers’ journey. Automation platforms can enable you to improve your team’s capability of engaging prospects and customers significantly. Hence, the use of marketing automation can simultaneously help you with multiple marketing campaigns, which […]
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