Category: Campaign Management

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6 Types of CTAs to Improve Conversion Rates

Isn’t it amazing how a small button in your marketing messages can bring new life to the entire concept of sharing information and walking your potential customers smoothly towards your marketing goals? This tiny button is known as call-to-action (CTA), which is generally an image or line of text that prompts your web page visitors, […]

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demand generation mistakes to avoid

6 Demand Generation Mistakes to Avoid to Ensure Flawless Campaign Execution

With the advent of marketing automation platforms, business owners and marketers started scaling their marketing campaigns by integrating multiple touchpoints across the customers’ journey. Automation platforms can enable you to improve your team’s capability of engaging prospects and customers significantly.  Hence, the use of marketing automation can simultaneously help you with multiple marketing campaigns, which […]

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