In recent years, there’s been a notable increase in the use of augmented reality (AR) and virtual reality (VR) technologies across different industries, including business-to-business (B2B) marketing. These emerging technologies are changing how companies interact with their target audience, improve operations, and boost sales. Let’s explore the growing adoption rate of AR and VR in […]
Cross-channel marketing attribution refers to the process of assigning value or credit to various marketing channels that contribute to a consumer’s decision or conversion across multiple touchpoints. In the context of marketing, a “channel” can refer to any medium or platform through which a brand interacts with its audience, such as social media, email, search […]
In the fast-paced digital era, the integration of technology in every facet of our lives is not just a trend but a necessity. One of the most transformative technologies making waves across industries is Intelligent Automation. This article delves deep into the realms of Intelligent Automation, exploring its definition, the myriad benefits it offers, and […]
Adding a new automation tool to your Martech stack is an important decision, and you won’t want to take it without a proper plan. Here, we will look at three steps to help you choose the best available option and implement it properly. Preparation of Request for proposal (RFP) This step is essential to ensure […]
Whatever your business objective, the ultimate aim of every organization is to gain revenue. To accelerate revenue, an organization needs to streamline its customer’s buying journey and make it as personal and authentic as possible. But often, organizations end up having different go-to-market teams aiming toward individual goals. Revenue Acceleration helps you unite them behind […]
The insurance industry is a highly competitive place now as policyholders are demanding higher levels of service, better communications, and competitive pricing. At the same time, insurance companies face challenges of identifying their ideal customer profiles, underwriting to a profit, and avoiding churn. Also, disrupting new players who are trying to entice existing policyholders with […]
Email marketing is one of the most effective channels for any organization to grow. But marketers often face the challenge of actually converting leads into buyers through email marketing. To address this challenge, Google launched Accelerated Mobile Pages (AMP) in 2015. AMP is an open-source framework that helps create fast and smooth-loading web pages that […]
Though one of the most intrinsic parts of digital marketing, lead generation is not the only objective of marketing automation. Lead generation takes time, commitment, hard work, and, more than anything, out-of-the-box ideas to attract prospects. With your prospects changing behavior according to rising competition and industry trends, you will need to create a more […]
Data stands at the heart of marketing automation software, and thus it is vital to maintain good data hygiene. Poor data hygiene often leads to your automation strategy’s downfall. You need to reduce inconsistent data as it cuts into sales and marketing productivity. Your metrics and forecasts become less accurate while your pipeline drops. Data […]
If you are a marketing professional, you are likely overwhelmed with so many tasks on your plate. And with every passing day, as your business makes progress, your workload will also increase. Maybe you have implemented the latest marketing automation tools in your system to assist you in your digital marketing task. But are you […]
