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In these modern times when technology rules the world, change is the new constant. Like every other industry, the marketing industry has also witnessed a massive disruption, making it difficult for brands to choose the perfect marketing operations agency. The traditional marketing policy of primarily focusing on developing campaign strategies has been ruled out by […]
The transformation from your batch and blast email marketing campaigns to personalized, tailored, and targeted emails to each subscriber at the right time can significantly boost your ROI from email marketing. The best thing about personalized email campaigns is that they can be automated. So, what is email personalization, and how can it be automated? […]
If you are a marketing operations professional, what is that one important question that is bothering you the most in terms of the roadmap of your marketing strategy? Well, I understand that with the growing amount of people, data, and all that data privacy concerns, you have more than one reason to be worried. But […]