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Most marketing operations teams grapple in managing their data, and in 2020, the problem is still posing a challenge for many marketers and companies. Managing data is highly important, especially when running your marketing operation remotely based on virtual communication and collaboration. The challenge is not limited to assigning roles and access, sharing and exchanging […]
The consequences of the coronavirus outbreak have been felt across most nations and economies; a plethora of predictable impacts are expected to affect B2B marketing functions. Marketing leaders and businesses that can predict these impacts on the B2B marketing environment will be better prepared to guide their teams to handle a crisis and challenging economy […]
There’s no doubt that the workforce is the most critical asset of an organization. Because of that, it needs to be planned and optimized well for the organization’s success. Many companies fail to plan their workforce properly, resulting in a severe lack of productivity and financial loss. It would be best to plan your workforce […]