We’re passionate, marketing ops experts who care.
Today, creating an effective marketing strategy may seem overwhelming with plenty of marketing system platforms, various marketing channels, and a wide range of audience segments to target with diverse messages and offers to consider. In addition to the challenges of making the right choice in this extensive range of options, many companies make it even […]
Most marketing operations teams grapple in managing their data, and in 2020, the problem is still posing a challenge for many marketers and companies. Managing data is highly important, especially when running your marketing operation remotely based on virtual communication and collaboration. The challenge is not limited to assigning roles and access, sharing and exchanging […]
The consequences of the coronavirus outbreak have been felt across most nations and economies; a plethora of predictable impacts are expected to affect B2B marketing functions. Marketing leaders and businesses that can predict these impacts on the B2B marketing environment will be better prepared to guide their teams to handle a crisis and challenging economy […]