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Making an email easy to read for everyone, especially those with auditory, visual, motor, or cognitive disabilities, is known as email accessibility. It is an essential part of the user experience. Providing a good email experience to the users is time-consuming. It requires appropriate designing, development, and rigorous testing to ensure the emails render correctly […]
“Well-optimized landing pages allow you to take the prospects that you attract to your website and convert them into leads. Investing the time into creating well-designed and optimized landing pages is critical because they are your means for generating leads for your business,” states HubSpot. The landing page is the first page your potential customers […]
In an attempt to stay ahead of its competitors in their respective industries, organizations are adopting inbound marketing to generate more leads. But little do they realize that just generating leads is not enough for successful marketing. Marketers need to effectively nurture both the prospective leads to convert them into buyers and scored leads to […]