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Marketers who have trusted Marketo to drive business success have witnessed massive progress when it comes to marketing. Although a huge percentage of Marketo users are not yet aware of several other benefits of Marketo that not even other marketing agencies offer. Segmentation by Marketo is one such feature that enables marketers to build higher […]
Gone are the days when you could randomly send promotional messages to your potential or existing customers. To successfully increase customer conversion rate, you need to be specific, personal and strategic with your marketing campaigns. Thus, marketers are continually shifting to data-driven marketing strategies to gather enough information about their customers to be able to […]
“Segmentation categorizes your audience into different subgroups based on a defined criterion that you establish in a Smart List. Once you create those subgroups, those are called segments. The best way to think about it is that Segmentation is a permanent smart list with the segments being the different targeted audience you define,” states Marketo. […]