The Marketo Lead Lifecycle refers to the dynamic process that potential customers, or leads, undergo within the Marketo marketing automation platform. Marketo is a comprehensive software solution designed to assist businesses in managing and nurturing leads, automating marketing tasks, and analyzing the performance of various campaigns effectively. Within the framework of Marketo’s Lead Lifecycle, there […]
Marketo has become the one-stop automation solution for digital marketers around the world. It has been crucial in creating a cohesive relationship between marketing & sales and driving leads through the funnel. Although you might have purchased Marketo for handling specific processes such as email marketing and lead generation, you can do many other things […]
Not all marketers are good at engaging with a Marketo vendor. Without knowing how to proceed may lead you to buy a tool you don’t even really need. Here, we will try to understand how one should begin and proceed while choosing a vendor for their Martech stack and avoid any mishaps. Understand what your […]
The excessive workload can sometimes make your Marketo slow. This issue is more prevalent in older automation systems. Here, we will try to understand why your marketing automation is slowing down and what are the best practices you can follow to run your system efficiently. What causes Marketo to slow down? Like any software, Marketo […]
In Marketo, an engagement program allows a user to deliver nurturing content to a specific audience in a systematic way. It helps a marketer effectively track their leads and uses logic to keep the correct people in and out at the right time. Here, we will look at some key concepts in Marketo and some […]
In the dynamic world of marketing automation, the integration of Salesforce (SFDC) and Marketo has become a cornerstone for many marketers seeking an optimized workflow. However, the occurrence of sync errors between these platforms is not uncommon. Over time, these errors can accumulate, potentially leading to data-related complications, especially in high-volume systems. In this article, […]
Every marketing team must have a compilation of old assets and scheduled batches. These may eventually pile up and cause a hindrance in focusing on what is currently important. You might have a list of old and irrelevant web pages still present on your website. This piled-up data creates a wrong impression for your brand […]
You may be completely unaware that your system has been breached for a long time. Although every marketing automation vendor tries to build a platform that has minimal chances of a security breach, the fact is that no system is completely secured at all times. The admin works with IT policies to maintain data safety […]
If you spend any time trying to make changes to the templates you’ve been given or building templates in Marketo, you already know about this. Many of our clients have incredibly talented web designers in-house. They’ll provide stunning mockups with very precise instructions regarding padding, spacing, style, and margins. However, some elements simply can’t be […]
Online users receive several emails per day! However, most of these users admit that they seldom read all their emails. These non-readers unsubscribe from your emails, causing low outreach. While most marketers typically focus on engagement metrics like click rate, open rate, and conversion rates, they tend to overlook the unsubscribe percentage, which results in […]
