Marketers often make the mistake of not using targeted and customized content because it is a time-intensive task. But failing to create personalized content can reduce your conversion rate. These days, just a mere ‘Hi!’ in blast emails cannot create the bond with your customers that they expect. To understand what your potential customer wants […]
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Marketo has a lot of potential and needs to be implemented correctly to get the best results. Complex and custom implementations can often lead to confusion within Marketing teams when integrating or upgrading Marketo. It is vital to choose the right Marketo consulting partner to help you in the implementation process and throughout your organization’s […]
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If you are from the marketing industry, you must have also witnessed how rapidly technology has made its way into the system. The development of marketing automation tools has also paved the way for many marketing automation solution providers. Though there are different definitions of marketing automation, and every company has a different perspective towards […]
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