In recent years, there’s been a notable increase in the use of augmented reality (AR) and virtual reality (VR) technologies across different industries, including business-to-business (B2B) marketing. These emerging technologies are changing how companies interact with their target audience, improve operations, and boost sales. Let’s explore the growing adoption rate of AR and VR in […]
In today’s fast-paced marketing world, getting more personalized means changing how we collect data. Marketers now see zero-party data as crucial for creating personalized experiences for consumers. Evolution of Data Collection Traditionally, data collection involved passive methods, such as tracking user behavior and preferences. However, with the rise of privacy concerns and the need for […]
As a marketing leader or marketer, you need to deal with a slew of complex processes and competition. They want to speed up customer engagement across various digital marketing channels simultaneously. Why do you need a marketing automation system for your business? Digital transformation of your business requires you to build your presence and connect […]
You may have heard of or participated in numerous debates and discussions about the importance and effectiveness of outsourcing, including whether you should hire an agency or a consultancy team. While the discussions will continue, one of the failsafe approaches is to become inspired by and learn from big brands on why and how they […]
People unsubscribe from email lists all the time. That’s not necessarily a bad thing. Sometimes, those that unsubscribe are making it easier for you. They are no longer interested and have updated your email database for you. In this way, your email marketing reaches the best audience. However, despite the benefits of an accurate list, […]
“How do I clean duplicate records out of my Marketo database?” “Is there any way to maintain Marketo database immaculate and perfect condition for campaigns?” Do these types of Marketo questions cloud your mind and hinder your marketing efforts? Some of our clients come seeking solutions and best practices on how to keep their Marketo […]
Are you communicating with Canadian customers, prospects, suppliers or partners via the internet? Then CASL* will affect you! Your business will need prove their opt in consent. This means need to prove that you gained consent from each individual with whom your business communicates. You need to capture the date and time the person granted […]
This year’s Marketo Marketing Nation Summit was all about INNOVATION as a theme. With new titles like Chief Revenue Officer (CRO) and Marketing Technologist, the Marketers are becoming smarter and have to be innovative. Check out Marketo blog all the details here. With 6000 people attending this conference is truly mind-blowing. Plus the Partner Summit […]
Ah, you have designed a website and now have hosted it over the internet. Do you think your work in done? No, it’s not! Indeed, you have to continue to work on it and regularly to encourage visitors and then of course there is the job of converting these visitors to customers. It is only then […]
