Category: B2B Marketing

Strategies to Adapt, Drive & Grow Your B2B Sales after COVID-19
  • B2B Marketing
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Strategies to Adapt, Drive & Grow Your B2B Sales after COVID-19

The COVID-19 pandemic has led B2B customers and sellers to go digital extensively. The initial crisis management techniques of going virtual have become the new standard methods of B2B sales. The virtual world has brought great opportunities along with some significant implications for both sellers and customers. Therefore, B2B sellers need to revamp their plans […]

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Beyond Demographics: Types of Advanced Audience Segmentation That Drive Measurable Engagement
  • B2B Marketing
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Beyond Demographics: Types of Advanced Audience Segmentation That Drive Measurable Engagement

The primary objective of any marketing automation is to engage and nurture leads. Automation platforms such as Drip campaigns, behavioral-trigger notifications, and Mail Merge allow you to focus on each specific customer to personalize their experience. In this era where marketing is all about creating the best quality ingredient, you will need to create genuinely […]

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