Lead scoring in B2B marketing is a systematic approach used to evaluate and rank potential customers based on their likelihood to make a purchase. This method involves assigning scores to leads based on various criteria such as their behavior, demographics, and interactions with the company’s marketing efforts. The significance of lead scoring in B2B marketing […]
A drip email campaign is a marketing strategy that involves sending a series of pre-written, automated emails to a specific set of recipients over a predefined period of time. The emails are usually targeted and designed to nurture leads, engage customers, or promote a product or service. The term “drip” comes from the idea that […]
Always-on marketing is a consistent, non-campaign, and strategic optimization approach to creating remarkable and unforgettable brand experiences at scale. So, How Does It Work Actually? Always-on marketing works in two ways. One way is that always-on marketing is ‘pulled’ from the consumer. It means you may push a digital banner ad or an email out […]
The COVID-19 pandemic has led B2B customers and sellers to go digital extensively. The initial crisis management techniques of going virtual have become the new standard methods of B2B sales. The virtual world has brought great opportunities along with some significant implications for both sellers and customers. Therefore, B2B sellers need to revamp their plans […]
The primary objective of any marketing automation is to engage and nurture leads. Automation platforms such as Drip campaigns, behavioral-trigger notifications, and Mail Merge allow you to focus on each specific customer to personalize their experience. In this era where marketing is all about creating the best quality ingredient, you will need to create genuinely […]
