Social listening is a process that involves monitoring and analyzing online conversations, discussions, and trends across various social media platforms. It’s a way for businesses and individuals to track mentions, comments, and interactions about their brand, products, services, or industry topics. The goal is to gain valuable insights into customer sentiments, preferences, and behaviors by […]
Lead scoring is an effective process of managing and segmenting marketing leads. This process can enable you to set qualifiers for your leads to determine when prospects are ready to be transferred to the sales funnel. The score value can tell you when a lead transforms from a Marketing Qualified Lead (an MQL) to a […]
In an attempt to stay ahead of its competitors in their respective industries, organizations are adopting inbound marketing to generate more leads. But little do they realize that just generating leads is not enough for successful marketing. Marketers need to effectively nurture both the prospective leads to convert them into buyers and scored leads to […]
If you are a small business and feel overwhelmed by the various aspects of modern marketing strategies, not to mention the huge expense behind it; here is something to make your day. The digital transformation of the marketing sector has opened up numerous scopes for businesses to nurture their leads and develop their brand image. […]
Even the most vigorous lead generation strategies can be weakened through the course of time due to bandwidth, company changes, new marketing priorities and more. Many marketers either focus on the amount of leads they are getting at the top of their funnel or focus on obtaining better quality leads for their sales teams. Although […]
Email A/B testing is an important marketer’s tool when it comes to understanding what works for your brand and for your audience. The insights gained from the testing allow you to see what your audience connects to. With regular A/B testing, you can understand and implement the tested components that resonated with your customers. Over […]
If you are a marketer motivated by increased Return on Investment (ROI), you need to know how to best leverage your people, tools, and processes. Although there are many key steps to this process as a whole, integrating a full-featured marketing automation tool with Customer Relationship Management (CRM) will create the foundation for establishing and […]
Lead scoring is a valuable system to make the sales team more efficient through pre-qualification and prioritization, and if done right, can be an unfair advantage in your market. It’s critical to get your scoring model off to a strong start and to develop its accuracy over time. Following are key steps for successful scoring: […]
Gone are the days, when simple marketing plans were effective enough for lead generation. Today, the advanced technologies have brought in so many sophisticated marketing means that marketers need to be very careful while targeting the audience. The consumer buying process has drastically shifted from traditional means to new means, where they carry out enough […]
