As a business owner, you need to implement growth hacks to improve your marketing and sales processes. It is important to send personalized messages to customers and build strategic campaigns to encourage your customers to take the intended actions and keep them engaged. The two vital tools you need for your steady growth hacks are […]
Gleansight has conducted a research by asking marketers which part of the marketing automation platform they find the most challenging. About 54% of marketers have reported that selection of the right metrics to measure the efficacy of marketing automation has been more challenging than other aspects of marketing automation platforms. But some metrics are proven […]
The transformation from your batch and blast email marketing campaigns to personalized, tailored, and targeted emails to each subscriber at the right time can significantly boost your ROI from email marketing. The best thing about personalized email campaigns is that they can be automated. So, what is email personalization, and how can it be automated? […]
As marketing automation platforms continue to grow with more features and functionalities, so had grown marketers’ expectations and needs. Automation systems have grown immensely to integrate real-time insights on customers’ behavior and demography from various sources of data. Advancements in automation technologies have added capabilities to drive customer-centric or customer-first experience by personalizing and tailoring […]
Are you looking for marketing systems and strategies to convert traditional email campaigns into an ROI generating machine? Then, you are right! No other MarTech tool can benefit businesses more than marketing automation platforms in revenue generation. Automation tools enable users to manage, nurture, segment, and target leads accurately throughout the customer cycle. So, how […]
In the previous part of the discussion 6 Ways to Boost Your Email Marketing Performance with Personalization & Automation [PART I], we have discussed the various types of emails to send to maximize conversion rates. In this subsequent part, we will focus on how to achieve email personalization. If you think of personalization for your […]
Are you considering setting up marketing automation platform for your company? This complete marketing automation guide is created to guide you on how such automation platforms can enhance marketing operations. This article explains a wide range of benefits in terms of optimization, saving your staff’s time, automating and managing repetitive tasks for the marketing department. […]
If you want your prospects and customers to get more connected with your communications and email messages, but hard to invest adequate time to work on those at your desk, then your business is in need of an email marketing automation software to craft engagement-driven campaigns. Marketing Automation platforms for email marketing can significantly boost […]
Many of us are leaving out on major possibilities to make better use of the Marketo platform – do you also often feel there is more to it? The platform presents a wide spectrum of features, tools and functionalities that are most of the time left unused, thus making us unable to use the software […]
According to a survey conducted by CMO Survey, the budget allocated in marketing has steadily mounted to 11.4% in August 2017 from 8.1% in February 2011. Since consumers are making more purchases online and marketing teams are no longer limited to core marketing activities such as lead generation, advertising, branding, PR, social media, content marketing […]
