You’ve caught a prospect’s interest, they’ve spent time on your web page, attended free seminars or whatever, but how do you speed up the process of moving them through your marketing funnel? Now that you know they are a quality lead, you can invest some effort into accelerating them through your marketing process. Follow these […]
Read MoreLot of interesting facts from Marketing Automation space! The Stats on Marketing Automation By now you’ve probably heard all about marketing automation and you probably know that it’s one of the fastest growing areas for business to business marketers. Marketing automation is an essential tool for marketers in today’s fast-paced cyber-connected world. If you’d like […]
Read MoreWhile lead scoring is a great process with which to rank all of your prospects, scoring your current customers may be of much more value in the long run. We’ve long thought of quantity verses quality, but it’s really quality leads that matter more. By assigning existing customers values, you’ll be able to come up […]
Read MoreMost of us have come a long way and have witnessed how life was before Google, or even before Twitter and LinkedIn. It is difficult to imagine the world without them now! Similarly, we have also seen how traditional marketing use works, and how we market today with the goal to get to Closed Loop […]
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