Though creating an event reminder email comes last in the task list of the entire event marketing operation, one should not make the mistake of taking this lightly. Once your clients register themselves to attend an event you have organized, it is your responsibility to send them a subtle reminder for mutual benefit. For an […]
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According to Inside Sales, 73% of B2B sales and marketing leaders consider webinars the best way to generate high-quality leads. A study by Curata has pointed out that 79% of buyers prefer sharing information when invited to register for webinar events. Other studies reveal that 87% of marketers consider webinars as an effective lead generation […]
Read MoreAfter attending several years of Marketo Summits, I’m sure I’m not the only one who discovered A Whole New World this past March at Adobe Summit 2019! With an expansive Community Pavilion, more than 200 sponsor booths, over 17,000 attendees, a multitude of sessions and hands-on labs, Keynote speakers and celebrity appearances…these 3 days packed […]
Read MoreIn our previous article, we gave “reasons why” you should use marketing automation to track your webinars. In this article we’ll discuss the different ways to do it. Topic selection Marketers can select topics for webinars based on their respective marketing goals. Do you want to offer lucrative incentives to convert your leads? Think about […]
Read MoreWebinars, or webcasts, are seminars that are broadcast live over the internet. Webinars are a form of free online content that you can offer to attract more leads, and more sales, than any other online content. Webinars are generally educational, mini-course online videos that impart various kinds of tips and training. As well, they are […]
Read MoreOne powerful tool to leverage in Marketo is tokens. Program tokens are reusable contents that marketers use across multiple assets within a specific program. Tokens dramatically increase the speed of campaign creation by enabling you to easily change asset contents across your different landing pages, emails and smart campaigns. One great example would be a […]
Read MoreOften enough, many marketing campaigns and webinars are targeted across timezones and we often miss out in providing the simple convenience of converting the timezone for our valued audiences. Why not make things easier for them? With just a simple few steps, you could provide this convenience for your targeted audience. 1) Create a text “Find […]
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