Instead of addressing the mistakes commonly made during analysis, I think it’s important to look into the mess you can create even before your analysis begins. In order to properly collect data, there are several things you need to set up a certain way. Some of these considerations are specific to your company, and your data […]
Read MoreMarketing is a very interesting field and there can be many desired outcomes from your marketing campaigns. From earning new leads to engaging existing leads to move forward through your marketing funnel, marketing is an undeniably useful tool for any company. And with e-marketing and marketing automation, your marketing efforts can now engage leads in […]
Read MoreThe rapidly expanding and changing landscape of marketing technology means that marketing professionals must maintain a wide skill set in order to remain competitive in the industry. Simply being a gifted writer, or being familiar with the concepts of page design and layout are no longer enough to keep marketers ahead of the competition, or […]
Read MoreWe’ve all had some horrible marketing or sales experiences we can reflect back on…the ones where we got annoyed by constantly gated information, the harassing sales calls, pulling our hair out when no one was there to help us with support, too much help when you didn’t need it, being passed along the line of […]
Read MoreMarketers are constantly developing multi-channel marketing campaigns to reach their target customer. Generally, Marketers tend to focus majority of their attention on websites and include a mobile friendly website design as a beneficial addition. However, with more percentage of users on mobile than ever before and Google’s new mobile friendly algorithm, Marketers need to shift their attention […]
Read MoreIn today’s day and age, Social media marketing is developing as the new age tool to target your customer base and build lasting relationships with them. It has taken marketing to a whole new level in which you can reach a large number of potential customers without much effort and cost. Most importantly, the message […]
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