Email marketing is one of the effective ways of marketing that could improve upon lead generation and enhance online visibility. However, marketers need to have strategic approach to make the campaign work out and bring better returns. One of the ways that is not recommended in this entire process is buying of email list. Indeed, […]
Read MoreAlmost, everyone now is realizing how important it is to have email and landing pages to be responsive. One of our new Marketo customer found the LinkedIn campaign failed because the email and landing pages were not responsive and approached us and we created responsive templates for the same landing pages and BOOM, the magic […]
Read MoreMarketing automation has given businesses new grounds to rise and reach target audiences. However, you have got Marketo and its doing good, but you still want to come up with innovative ideas to make your marketing campaign work fantastically. Indeed, marketers always want their campaigns to give them steady returns. Hence, they need to focus […]
Read MoreEmail campaigns are one of the marketing tactics that can do wonders for your business. Indeed, email can be one of the best communication tools that can be used to share updates with followers or potential customers. But, the major problem with this tactic is low email open rate. The entire strategy goes in vain […]
Read MoreThis year’s Marketo Marketing Nation Summit was all about INNOVATION as a theme. With new titles like Chief Revenue Officer (CRO) and Marketing Technologist, the Marketers are becoming smarter and have to be innovative. Check out Marketo blog all the details here. With 6000 people attending this conference is truly mind-blowing. Plus the Partner Summit […]
Read MoreFor Marketers, email marketing is one of the important marketing tactics that provide direct line of communication from conversion to sale. At one end, many believe it to be an old-fashioned technique while at other end; it is believed to a powerful tactic, when used with strong content marketing approach. Email marketing indeed moves conversation […]
Read MoreEvery email marketer knows the value of valid customer email contacts. In every way, it is a bad practice to include those contacts which are unresponsive or not valid. They only lead to high bounce rate. And this can wreck your campaign, because a high bounce rate has the same negative impact as high spam […]
Read MoreDo you think that your marketing campaign ends when customers buy? No, it is not so. Marketing is a non-stop process that is required to acquire new customers, retain existing ones and build long term relationships with them. What should you do to turn successful prospects into customers? What should you do to help your […]
Read MoreThere are lots of expectations marketers count on from their marketing initiatives. For example seasoned marketers understand Email campaigns to be one of the most powerful tools. They should be in your list of initiatives because when done right, emails help drive traffic and spread awareness instantly and cost effectively when they are opened. But, […]
Read MoreAh, you have designed a website and now have hosted it over the internet. Do you think your work in done? No, it’s not! Indeed, you have to continue to work on it and regularly to encourage visitors and then of course there is the job of converting these visitors to customers. It is only then […]
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