One of the major email marketing predictions of 2016 was Gmail would start offering support for responsive design in emails. Email marketers had long back anticipated this new Gmail update wherein it will start providing style support for its webmail clients and support for responsive design including CSS media query support. Gmail has recently released […]
Read MoreMobile is gathering momentum in the online marketing industry. Marketers who have not yet raised their digital communications to the mobile bar yet are missing a large chunk of their targeted audience who are searching for content on their mobile devices. In addition to the users’ growing dependence on mobile devices for browsing, marketers must […]
Read MoreThere are several situations when marketers want to build lead and revenue lifecycles in Marketo platforms. These include when they want to report on the sales funnel process, or if they want to demonstrate the stats and figures of leads generated in each state to the senior management team with 100% precision. As a marketer, […]
Read More“How do I clean duplicate records out of my Marketo database?” “Is there any way to maintain Marketo database immaculate and perfect condition for campaigns?” Do these types of Marketo questions cloud your mind and hinder your marketing efforts? Some of our clients come seeking solutions and best practices on how to keep their Marketo […]
Read MoreThe configuration changes made to the Marketo SFDC frame will affect a number of fields during the syncing process. Previously Marketo had two packages in its Salesforce AppExchange: Marketo Lead Management (MLM) package and Marketo Sales Insight (MSI) package. This current configuration update will remove the MLM package, and the MSI package will not require […]
Read MoreIt’s been a big decision, full of analysis and also some tensions – but now that your migration to Marketo is finalized – what’s next? Migration to a new marketing automation platform from another can be a daunting task, especially if you’ve got a large number of assets already created, including emails, and contact details, […]
Read MoreThe power of a Marketo marketing automation platform is immense and must be used carefully to ensure the security of the system. Marketo administrators need to make a number of decisions on how to assign roles and grant permissions for various types of user roles. The Marketo platform requires admins to exercise caution when managing […]
Read MoreHave you set up your Email Preference center yet? Most marketers look at the concept of an email preference center as an unnecessary part of their email marketing activities, and frankly some view it as a waste of resources. But in our privacy-conscious world, and contrary to what many people think, a Preference Center can […]
Read MoreAccount-based marketing begins by selecting accounts that are considered the highest value accounts. These accounts typically have larger numbers of employees and more key decision makers involved. However, with the advent of newer technologies and marketing tools, ABM will soon move out of the realm of larger enterprise accounts and into smaller sized accounts, providing […]
Read MoreThe engagement from subscriptions has been one of the most important factors to decide the fate of an email marketing campaign. While irrelevant emails simply turn off subscribers and destroy their interest in the brand, transactional emails, on the other hand, keep them engaged with information and offers they came looking for while signing up […]
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