Author: Madhu Gulati

  • Email Marketing
  • Comments Off on What should be the frequency of sending email?

What should be the frequency of sending email?

As a Marketer, I am sure this question of frequency of sending email must have come to your mind multiple times. Email marketing campaigns are believed to be helpful in generating visitors and leads significantly and marketers use different strategies to convert these leads into customers so that the sales figures can be improved and […]

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  • Marketing Automation
  • Comments Off on Top 10 KPI’s Marketing Metrics for any board meeting to prove ROI

Top 10 KPI’s Marketing Metrics for any board meeting to prove ROI

How to bring the best out of your marketing efforts? How to push more leads into your sales channels? How should marketers take better control over revenue process and achieve defined set of goals? There are numbers of questions that marketers ponder over to bring out solid strategy that can improve upon marketing ROI. Indeed, […]

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  • Marketing Automation
  • Comments Off on How to Push Existing Leads Through the Funnel Faster

How to Push Existing Leads Through the Funnel Faster

You’ve caught a prospect’s interest, they’ve spent time on your web page, attended free seminars or whatever, but how do you speed up the process of moving them through your marketing funnel? Now that you know they are a quality lead, you can invest some effort into accelerating them through your marketing process. Follow these […]

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  • Marketing Automation
  • Comments Off on Customer Score- Leverage your Marketing Automation Tool!

Customer Score- Leverage your Marketing Automation Tool!

While lead scoring is a great process with which to rank all of your prospects, scoring your current customers may be of much more value in the long run. We’ve long thought of quantity verses quality, but it’s really quality leads that matter more. By assigning existing customers values, you’ll be able to come up […]

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Carving the Perfect Email Subject Line

What entices you to open any email? More than anything else, the decision making factor is the subject line.  Many marketers keep it short- typically around 50 characters.  Why?  Because a subject line of an email should be compelling and concise enough to convince the recipient to open the email and take the necessary call […]

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  • Marketing Automation
  • Comments Off on 5 Ways to Get Started With Closed Loop Marketing

5 Ways to Get Started With Closed Loop Marketing

Most of us have come a long way and have witnessed how life was before Google, or even before Twitter and LinkedIn. It is difficult to imagine the world without them now! Similarly, we have also seen how traditional marketing use works, and how we market today with the goal to get to Closed Loop […]

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