In today’s day and age, Social media marketing is developing as the new age tool to target your customer base and build lasting relationships with them. It has taken marketing to a whole new level in which you can reach a large number of potential customers without much effort and cost. Most importantly, the message […]
Read MoreWhat is optimal email frequency? How many emails should I send during a quarter, week, month or day? What is the most appropriate number to maximize response? These are questions that email marketers ponder over while designing their email marketing strategies. Above all, marketers always want good response and increased profit. The research on email […]
Read MoreImages add to the visual appearance and hence, are used to attract visitors’ attention to improve upon the conversion rate. There are many people who do not want to browse the information, but instead experience it. Hence, it becomes a must for designers to choose the right images that could connect with the target audience, […]
Read MoreAre your campaigns falling a bit flat? Are you not able to attract your audience? You have marketing automation system, but are not able to make most out of it? There are many marketers who come across different hassles due to various reasons. The most popular of these is caused due to a lack of […]
Read MoreManaging event programs are not too easy. Many times, marketers have to face the issues regarding complex event programs. In order to help them at such stages, marketing automation has turned out to be helpful by offering them the tools that could manage the data and provide the relevant information to improve upon the overall […]
Read MoreThere is no doubt that delivering the right message to the right audience at the right time via the right channel has turned out to be much easier than ever before. Several new mediums, like blogs, webinars, e-books, white paper, etc have been used to appeal to the target market. What you need is informative […]
Read MoreGone are the days, when simple marketing plans were effective enough for lead generation. Today, the advanced technologies have brought in so many sophisticated marketing means that marketers need to be very careful while targeting the audience. The consumer buying process has drastically shifted from traditional means to new means, where they carry out enough […]
Read MoreIt is beyond a shadow of a doubt that email is still a top marketing channel to reach your market. With the growth of mobile devices, email content needs to be properly adjusted accordingly in order to properly be viewed, received and opened. Your email or website needs to have a responsive design such that […]
Read MoreAre you communicating with Canadian customers, prospects, suppliers or partners via the internet? Then CASL* will affect you! Your business will need prove their opt in consent. This means need to prove that you gained consent from each individual with whom your business communicates. You need to capture the date and time the person granted […]
Read MoreAre you facing issues with regard to email open rate? Do you want to learn more about the best email subject line length? There is no doubt that the email subject line is the first impression to be taken into account, and whether a person will proceed to open the email or not depends a […]
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