The rapidly expanding and changing landscape of marketing technology means that marketing professionals must maintain a wide skill set in order to remain competitive in the industry. Simply being a gifted writer, or being familiar with the concepts of page design and layout are no longer enough to keep marketers ahead of the competition, or […]
Read MoreIf you are a marketer motivated by increased Return on Investment (ROI), you need to know how to best leverage your people, tools, and processes. Although there are many key steps to this process as a whole, integrating a full-featured marketing automation tool with Customer Relationship Management (CRM) will create the foundation for establishing and […]
Read MoreWe’ve all had some horrible marketing or sales experiences we can reflect back on…the ones where we got annoyed by constantly gated information, the harassing sales calls, pulling our hair out when no one was there to help us with support, too much help when you didn’t need it, being passed along the line of […]
Read MoreCompanies are attributing close to 25% of sales to the email marketing channel and are working hard to improve on those results. Every day email marketers are throwing away valuable leads – leads that could result in significant increases in conversions and pipeline. We want to help you discover clients hiding amongst those almost-lost leads. […]
Read MoreContent marketing is a crucial component of marketing that can bring your business to new heights. It conveys your company messages at a large scale and introduces lead generation for converting unknown leads to customers. One way marketing campaigns accomplish this is through landing pages which ask for lead contact and demographic information in exchange […]
Read MoreMarketing departments can bring your business to new heights and as a result, there are constantly new techniques and tactics surfacing to help Marketers design marketing strategies with dexterity. Marketers need to consider every associated element that could bring up traffic and can provide the magic touch. Videos are one of the elements that are […]
Read MoreWhat is optimal email frequency? How many emails should I send during a quarter, week, month or day? What is the most appropriate number to maximize response? These are questions that email marketers ponder over while designing their email marketing strategies. Above all, marketers always want good response and increased profit. The research on email […]
Read MoreImages add to the visual appearance and hence, are used to attract visitors’ attention to improve upon the conversion rate. There are many people who do not want to browse the information, but instead experience it. Hence, it becomes a must for designers to choose the right images that could connect with the target audience, […]
Read MoreIt is beyond a shadow of a doubt that email is still a top marketing channel to reach your market. With the growth of mobile devices, email content needs to be properly adjusted accordingly in order to properly be viewed, received and opened. Your email or website needs to have a responsive design such that […]
Read MoreAre you facing issues with regard to email open rate? Do you want to learn more about the best email subject line length? There is no doubt that the email subject line is the first impression to be taken into account, and whether a person will proceed to open the email or not depends a […]
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