It is beyond a shadow of a doubt that email is still a top marketing channel to reach your market. With the growth of mobile devices, email content needs to be properly adjusted accordingly in order to properly be viewed, received and opened. Your email or website needs to have a responsive design such that […]
Read MoreAre you facing issues with regard to email open rate? Do you want to learn more about the best email subject line length? There is no doubt that the email subject line is the first impression to be taken into account, and whether a person will proceed to open the email or not depends a […]
Read MoreEmail marketing is one of the effective ways of marketing that could improve upon lead generation and enhance online visibility. However, marketers need to have strategic approach to make the campaign work out and bring better returns. One of the ways that is not recommended in this entire process is buying of email list. Indeed, […]
Read MoreAlmost, everyone now is realizing how important it is to have email and landing pages to be responsive. One of our new Marketo customer found the LinkedIn campaign failed because the email and landing pages were not responsive and approached us and we created responsive templates for the same landing pages and BOOM, the magic […]
Read MoreGone are the days, when just building websites was sufficient to promote business. Today, there are numerous of marketing tactics and techniques that are required to enhance online visibility and to attract visitors. It is because people love spending time online, rather than socializing in real or watching TV. It has also given businesses a […]
Read MoreEmail campaigns are one of the marketing tactics that can do wonders for your business. Indeed, email can be one of the best communication tools that can be used to share updates with followers or potential customers. But, the major problem with this tactic is low email open rate. The entire strategy goes in vain […]
Read MoreFor Marketers, email marketing is one of the important marketing tactics that provide direct line of communication from conversion to sale. At one end, many believe it to be an old-fashioned technique while at other end; it is believed to a powerful tactic, when used with strong content marketing approach. Email marketing indeed moves conversation […]
Read MoreEvery email marketer knows the value of valid customer email contacts. In every way, it is a bad practice to include those contacts which are unresponsive or not valid. They only lead to high bounce rate. And this can wreck your campaign, because a high bounce rate has the same negative impact as high spam […]
Read MoreDo you think that your marketing campaign ends when customers buy? No, it is not so. Marketing is a non-stop process that is required to acquire new customers, retain existing ones and build long term relationships with them. What should you do to turn successful prospects into customers? What should you do to help your […]
Read MoreThere are lots of expectations marketers count on from their marketing initiatives. For example seasoned marketers understand Email campaigns to be one of the most powerful tools. They should be in your list of initiatives because when done right, emails help drive traffic and spread awareness instantly and cost effectively when they are opened. But, […]
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