Category: Email Marketing

Tips on how to manage Invalid Emails

Every email marketer knows the value of valid customer email contacts. In every way, it is a bad practice to include those contacts which are unresponsive or not valid. They only lead to high bounce rate. And this can wreck your campaign, because a high bounce rate has the same negative impact as high spam […]

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7 Tips to Increase your Email Open Rate

There are lots of expectations marketers count on from their marketing initiatives.  For example seasoned marketers understand Email campaigns to be one of the most powerful tools.  They should be in your list of initiatives because when done right, emails help drive traffic and spread awareness instantly and cost effectively when they are opened. But, […]

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  • Email Marketing
  • Comments Off on What should be the frequency of sending email?

What should be the frequency of sending email?

As a Marketer, I am sure this question of frequency of sending email must have come to your mind multiple times. Email marketing campaigns are believed to be helpful in generating visitors and leads significantly and marketers use different strategies to convert these leads into customers so that the sales figures can be improved and […]

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  • Email Marketing
  • Comments Off on Carving the Perfect Email Subject Line

Carving the Perfect Email Subject Line

What entices you to open any email? More than anything else, the decision making factor is the subject line.  Many marketers keep it short- typically around 50 characters.  Why?  Because a subject line of an email should be compelling and concise enough to convince the recipient to open the email and take the necessary call […]

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