Email campaigns are one of the marketing tactics that can do wonders for your business. Indeed, email can be one of the best communication tools that can be used to share updates with followers or potential customers. But, the major problem with this tactic is low email open rate. The entire strategy goes in vain […]
Read MoreFor Marketers, email marketing is one of the important marketing tactics that provide direct line of communication from conversion to sale. At one end, many believe it to be an old-fashioned technique while at other end; it is believed to a powerful tactic, when used with strong content marketing approach. Email marketing indeed moves conversation […]
Read MoreEvery email marketer knows the value of valid customer email contacts. In every way, it is a bad practice to include those contacts which are unresponsive or not valid. They only lead to high bounce rate. And this can wreck your campaign, because a high bounce rate has the same negative impact as high spam […]
Read MoreDo you think that your marketing campaign ends when customers buy? No, it is not so. Marketing is a non-stop process that is required to acquire new customers, retain existing ones and build long term relationships with them. What should you do to turn successful prospects into customers? What should you do to help your […]
Read MoreThere are lots of expectations marketers count on from their marketing initiatives. For example seasoned marketers understand Email campaigns to be one of the most powerful tools. They should be in your list of initiatives because when done right, emails help drive traffic and spread awareness instantly and cost effectively when they are opened. But, […]
Read MoreAs a Marketer, I am sure this question of frequency of sending email must have come to your mind multiple times. Email marketing campaigns are believed to be helpful in generating visitors and leads significantly and marketers use different strategies to convert these leads into customers so that the sales figures can be improved and […]
Read MoreMost companies use thank you pages for prospects who have subscribed to their services, but most do not take full advantage of the potentials a thank you page can offer. Often thank you pages are an afterthought – I mean, they’ve already subscribed, so why do more, right? Wrong! You’ve captured their attention, but don’t […]
Read MoreThink about it: Do you like it when you are inundated with email from a company listing offers and new services? Does it get your attention? Do you feel like reading every one of these emails and acting upon them? If you answered no to all of these questions and you’re actually annoyed by the […]
Read MoreWhat entices you to open any email? More than anything else, the decision making factor is the subject line. Many marketers keep it short- typically around 50 characters. Why? Because a subject line of an email should be compelling and concise enough to convince the recipient to open the email and take the necessary call […]
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