As a Marketer, I am sure this question of frequency of sending email must have come to your mind multiple times. Email marketing campaigns are believed to be helpful in generating visitors and leads significantly and marketers use different strategies to convert these leads into customers so that the sales figures can be improved and […]
Read MoreMost companies use thank you pages for prospects who have subscribed to their services, but most do not take full advantage of the potentials a thank you page can offer. Often thank you pages are an afterthought – I mean, they’ve already subscribed, so why do more, right? Wrong! You’ve captured their attention, but don’t […]
Read MoreThink about it: Do you like it when you are inundated with email from a company listing offers and new services? Does it get your attention? Do you feel like reading every one of these emails and acting upon them? If you answered no to all of these questions and you’re actually annoyed by the […]
Read MoreWhat entices you to open any email? More than anything else, the decision making factor is the subject line. Many marketers keep it short- typically around 50 characters. Why? Because a subject line of an email should be compelling and concise enough to convince the recipient to open the email and take the necessary call […]
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