Oops! Marketo did it once again as it recently broke the news of its ‘Winter 2016 Release Notes’ on February 5, 2016. With a host of improved and new features under its wing, Marketo will be sure to entice marketers especially who were wishing for new browser support, email clients, enhancements in mobile marketing and […]
Read MoreMany business owners and marketers create killer content and push it to the 10 different digital assets immediately – and then, forget it. Consider this: what if some of the targeted readers and consumers were not online or missed the update when the content was flashed for the first time? Sadly, that’s how many bloggers […]
Read MoreOne powerful tool to leverage in Marketo is tokens. Program tokens are reusable contents that marketers use across multiple assets within a specific program. Tokens dramatically increase the speed of campaign creation by enabling you to easily change asset contents across your different landing pages, emails and smart campaigns. One great example would be a […]
Read MoreOften enough, many marketing campaigns and webinars are targeted across timezones and we often miss out in providing the simple convenience of converting the timezone for our valued audiences. Why not make things easier for them? With just a simple few steps, you could provide this convenience for your targeted audience. 1) Create a text “Find […]
Read MoreEmail A/B testing is an important marketer’s tool when it comes to understanding what works for your brand and for your audience. The insights gained from the testing allow you to see what your audience connects to. With regular A/B testing, you can understand and implement the tested components that resonated with your customers. Over […]
Read MoreInstead of addressing the mistakes commonly made during analysis, I think it’s important to look into the mess you can create even before your analysis begins. In order to properly collect data, there are several things you need to set up a certain way. Some of these considerations are specific to your company, and your data […]
Read MoreMarketing is a very interesting field and there can be many desired outcomes from your marketing campaigns. From earning new leads to engaging existing leads to move forward through your marketing funnel, marketing is an undeniably useful tool for any company. And with e-marketing and marketing automation, your marketing efforts can now engage leads in […]
Read MoreThe rapidly expanding and changing landscape of marketing technology means that marketing professionals must maintain a wide skill set in order to remain competitive in the industry. Simply being a gifted writer, or being familiar with the concepts of page design and layout are no longer enough to keep marketers ahead of the competition, or […]
Read MoreIf you are a marketer motivated by increased Return on Investment (ROI), you need to know how to best leverage your people, tools, and processes. Although there are many key steps to this process as a whole, integrating a full-featured marketing automation tool with Customer Relationship Management (CRM) will create the foundation for establishing and […]
Read MoreWe’ve all had some horrible marketing or sales experiences we can reflect back on…the ones where we got annoyed by constantly gated information, the harassing sales calls, pulling our hair out when no one was there to help us with support, too much help when you didn’t need it, being passed along the line of […]
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