Spam is classified as irrelevant or unwanted emails that are sent in bulk to an email list. For example; Company “A” purchases an email list from a third-party source and starts sending their unsolicited business emails in bulk to the receivers on the list. Company “A” sends these emails without having any clear idea of […]
One of the biggest concerns of most marketers related to new product launches is how to attract maximum people to the new products and services and make the product launch successful. There are plenty of channels to communicate with your audience and promote your product launch, such as PR, social media, ads, blog promotion, and […]
With the rising competition in the marketing industry driven by digitization, marketers are under constant pressure to reach out to more potential customers. Though email marketing is the most impactful form of digital marketing and can offer marketers a huge relief, not many understand how optimizing email accessibility according to industry best practices can benefit […]
The cheat code to successful business communication was stated long back as email marketing turned out to be a huge turning point for organizations and companies tracked the growth percentage in sales after incorporating email marketing into their system. If you are still struggling to leverage the benefits of email marketing, maybe it’s time to […]
Though the platform and the process of sending emails is no pomp show, as compared to other modern messaging platforms, it was and is the most successful form of communication to build customer relationships. It provides subscribers and potential customers with valuable information, which eventually aids in achieving business goals. Importance of email marketing strategy […]
Digital transformation made a huge disruption in the marketing industry and has completely changed the way brands used to communicate with their customers. With the rising competition in every industry, organizations need to look for more unique and personalized ways to reach out to their target market. After years of researching and analyzing, the marketing […]
The transformation from your batch and blast email marketing campaigns to personalized, tailored, and targeted emails to each subscriber at the right time can significantly boost your ROI from email marketing. The best thing about personalized email campaigns is that they can be automated. So, what is email personalization, and how can it be automated? […]
Though creating an event reminder email comes last in the task list of the entire event marketing operation, one should not make the mistake of taking this lightly. Once your clients register themselves to attend an event you have organized, it is your responsibility to send them a subtle reminder for mutual benefit. For an […]
Dark mode is a rapidly growing trend in the digital world. It has spread across every digital tool we use every day, from device settings, apps, email inboxes, to browsers. Dark mode has been becoming more popular among email users and marketers since Gmail, Apple Mail, Microsoft Outlook have already announced their support for dark […]
Are you looking for marketing systems and strategies to convert traditional email campaigns into an ROI generating machine? Then, you are right! No other MarTech tool can benefit businesses more than marketing automation platforms in revenue generation. Automation tools enable users to manage, nurture, segment, and target leads accurately throughout the customer cycle. So, how […]
