Email marketing and marketing automation are two completely different aspects of marketing. Yet, they often get confused with each other. But a successful marketer needs to be aware of the difference between email marketing and marketing automation. Both leverage digital marketing campaigns, but in very different ways. Moreover, email marketing and marketing automation follow a […]
Are you worried about emails getting altered in transit between the sending and recipient servers? Emails can play a critical role in acquiring and retaining customers but only if you know how to use the fundamental components of email authentication. The rising number of hackers and malicious emails from them has put even trusted brands […]
Making an email easy to read for everyone, especially those with auditory, visual, motor, or cognitive disabilities, is known as email accessibility. It is an essential part of the user experience. Providing a good email experience to the users is time-consuming. It requires appropriate designing, development, and rigorous testing to ensure the emails render correctly […]
Email marketing is considered more personalized than other forms of digital marketing campaigns. When your subscribers share their email addresses, they are placing their faith in your business. By trusting your brand, they expect you to send them emails relevant to their problems or needs related to their topics. Emails are also expected at their […]
The cheat code to a successful business communication was stated long back when email marketing turned out to be a huge turning point for organizations. Companies tracked the growth percentage in sales after incorporating email marketing into their system. But if you are still struggling to leverage the benefits of email marketing, maybe it’s time […]
The process of constructing an email, including body text, images, and design layout, is known as Email Development Process. The quality of email development can be measured only when the email is complete and sent to the subscribers. You can work on an email all day long and think it’s the best, but the truth […]
Webinars are an excellent way to learn something new and get a piece of that information fast. It is an opportunity to identify problems from other people’s perspective and hear about their personal experiences in solving those issues. With the advent of technology, time and space aren’t the prerequisites that are essential for communication to […]
The importance of developing a better customer experience is no mystery to any marketing professional. But if you are still worried about how to further improve your customer experience to generate more sales and conversions, then you might need to reconsider how conversational your marketing approach is. If implemented in the right way, conversational marketing […]
Any email that is received by the recipient server but runs into an error before making it to the receiver’s inbox is known as email bounce. In a layman’s term, it would mean that it bounced back to the sender, rather than going to the inbox of the intended receiver. There are two types of […]
Spam is classified as irrelevant or unwanted emails that are sent in bulk to an email list. For example; Company “A” purchases an email list from a third-party source and starts sending their unsolicited business emails in bulk to the receivers on the list. Company “A” sends these emails without having any clear idea of […]
