How to Grow Your Business with an Email Marketing Strategy
Though the platform and the process of sending emails is no pomp show, as compared to other modern messaging platforms, it was and is the most successful form of communication to build customer relationships. It provides subscribers and potential customers with valuable information, which eventually aids in achieving business goals.
Importance of email marketing strategy
With the increasing number of emails in your target customer’s inbox, you might want to enhance your email marketing strategy to increase open-rate and protect it from redirecting to the spam folder. A well-strategized email marketing campaign helps build an authentic connection with your target market and boosts business growth.
Moreover, a personalized and customer-driven email marketing strategy nurtures customer relationships by building trust and aiding your organization to generate high ROI.
Why is it important to develop a unique email marketing strategy?
A huge percentage of ongoing businesses are already investing in creating an apt email marketing strategy. Thus, to attract your reader’s attention and engage in meaningful conversations with them, your organization needs to develop a unique email marketing strategy.
Moreover, with the recent innovation in the marketing automation industry, a well-curated customer-centric strategy will truly help you leverage the benefits of an advanced email marketing strategy.
Here are certain guidelines to help you develop a strong and successful email marketing strategy that will help you analyze how well your campaign fits into the inbound methodology and to what extent it will augment your business.
Primary focus on building customer relationships
The ultimate objective of any email marketing campaign is to successfully convert leads into customers and keep increasing the conversion rate. Thus it is important to draft a relevant email based on the target customer’s interest to build trust. Personalizing the content by addressing them by their name, focusing on their problem-areas, and offering solutions to those issues should be the principal object of your email marketing campaign.
Analyze your main objective
Since your entire email marketing strategy depends on your business objective, it is important to evaluate the central goal of your organization’s email marketing campaign. To further understand and set the benchmark for a successful email marketing strategy, you can research your industry’s email statistics and understand your target open-rate and click-rate.
Recognize the email campaign type for your business
Email marketing strategy can never be similar for every campaign. It generally depends on the objective of your campaign and the industry. If you want your email marketing strategy to work successfully, you need to understand the best-suited strategy for your campaign. From sending weekly newsletters to product launch announcements to customer re-engagement, email marketing campaigns can be of different types, and it is your responsibility to identify what works best for you.
Segment your audience for better reach
You will agree that your target market’s circle is divided into subcategories based on the specifics of their interest. A thorough study of your potential customer behavior can help you segment them into categories. Further, you can use these segmented email lists to customize your emails to make them more appealing. “According to the DMA, 77% of email marketing ROI comes from segmented, targeted, and triggered campaigns. Segmenting your email list empowers you to send the right message to the right customer at the right time. Plus, the more relevant your message is, the more likely your subscribers are to engage with it,” states HubSpot in an article.
Just because you need to grow your email list, it does not mean that you can push your emails in the inbox of disinterested candidates. No matter how small your reach is, you cannot devalue what your target market wants in their inbox. Thus, it is important to create opt-in services for those who are genuinely interested in your products and services. This not only filters your sender’s list but also protects your email from being marked as spam.
Follow your schedule
Did you know that your email’s open rate depends on the time you are selecting to send those emails? Thus it is vital to decide on a time that you think will be successful in increasing open-rate and stick to that. With a fixed schedule for sending emails, you can also assure that the receiver knows when to expect an email from you.
Ask for feedback
Customer engagement can only be built when you are interested in understanding their opinion and taking it under consideration. To keep the loop of conversation going, ask for customer feedback about your offerings. It is important to apprehend their point of view to provide the best in class, customer-centric solutions, and services. This also proves your dedication to your client and makes them feel special.
Analyze your metrics
So how do you get to know how successful your email marketing campaign is? Just by keeping track of your results and channelizing it. This gives you a chance to understand which part of your campaign is working, and to what extent. Moreover, you can also use the metrics as a warning against your failing strategies and modify them accordingly for better results. While analyzing your metrics, you need to ensure that you are using correct and existing email addresses and that your emails are being delivered. Also, keep track of your email open-rate and call-to-action click-rate. To finally conclude the success of your campaign, find out its conversion rate.
Evolve your strategy along with your business
As you keep following the above-mentioned strategies, you will witness your company grow as a result of successful email marketing campaigns. However, with increasing customers and changing time, you will have to adapt more advanced email marketing strategies. Keep following industry trends to stay ahead of your competitors and try to gain a better perspective of your customers to build long-term relationships. Once you have built the needed trust within your customers, you can also ask them to share your resources for organic publicity. Moreover, as you grow your services, you can also re-engage with lost customers by letting them know about how they might like your new offer, based on their previous data.
Irrespective of the industry, marketing stands as the backbone for the overall growth of an organization. “There have never been more avenues available for marketing than there are these days—TV, radio, billboards, website ads, social media, and so on. But even with all these channels to choose from, 80% of marketers agree email marketing remains one of the most effective strategies,” says Marketo in an article.
With innumerable organizations emerging from every corner of the world, a company needs to select the right strategy to reach out to the right customer.