One of the biggest concerns of most marketers related to new product launches is how to attract maximum people to the new products and services and make the product launch successful. There are plenty of channels to communicate with your audience and promote your product launch, such as PR, social media, ads, blog promotion, and […]
With the rising competition in the marketing industry driven by digitization, marketers are under constant pressure to reach out to more potential customers. Though email marketing is the most impactful form of digital marketing and can offer marketers a huge relief, not many understand how optimizing email accessibility according to industry best practices can benefit […]
The cheat code to successful business communication was stated long back as email marketing turned out to be a huge turning point for organizations and companies tracked the growth percentage in sales after incorporating email marketing into their system. If you are still struggling to leverage the benefits of email marketing, maybe it’s time to […]
Though the platform and the process of sending emails is no pomp show, as compared to other modern messaging platforms, it was and is the most successful form of communication to build customer relationships. It provides subscribers and potential customers with valuable information, which eventually aids in achieving business goals. Importance of email marketing strategy […]
Digital transformation made a huge disruption in the marketing industry and has completely changed the way brands used to communicate with their customers. With the rising competition in every industry, organizations need to look for more unique and personalized ways to reach out to their target market. After years of researching and analyzing, the marketing […]
The transformation from your batch and blast email marketing campaigns to personalized, tailored, and targeted emails to each subscriber at the right time can significantly boost your ROI from email marketing. The best thing about personalized email campaigns is that they can be automated. So, what is email personalization, and how can it be automated? […]
Are you looking for marketing systems and strategies to convert traditional email campaigns into an ROI generating machine? Then, you are right! No other MarTech tool can benefit businesses more than marketing automation platforms in revenue generation. Automation tools enable users to manage, nurture, segment, and target leads accurately throughout the customer cycle. So, how […]
Machine learning, for marketing, refers to a process of configuring marketing programs in ways that help to analyze customer data and generate intelligent marketing decisions. Machine learning should not be confused with marketing automation systems since this is different from rules-based automation processes that are based on the specific programming and definite instructions from marketers […]
Attracting and acquiring new customers is the cornerstone of any business, regardless of the size and type of business. But, maintaining a steady flow of lead generation can be challenging as well. That’s why many organizations use referral campaigns and the jumpstart referral programs, many brands turn to email marketing. After all, emails are not […]
If you want your prospects and customers to get more connected with your communications and email messages, but hard to invest adequate time to work on those at your desk, then your business is in need of an email marketing automation software to craft engagement-driven campaigns. Marketing Automation platforms for email marketing can significantly boost […]
