So you have got them signed up for your software services – what now? What are the ways to convert those trial subscriptions into paid accounts, or even better, shorten the journey from freemium to premium subscriptions? The answer is nurturing leads through email marketing. Because with a galore of options (read competition) available at […]
Read MoreWith the launch of marketing automation software, marketers and organizations are turning more powerful with new tools and methods to boost their campaign success. One of the most widely banked upon and used automation platform is Marketo. Its LaunchPoint ecosystem consisting of 550 software solution provider partners makes it the most compatible with all major […]
Read MoreMarketo Summit 2016 Conference is just a week away – marketers are all geared up to make the most of the event, grow network, monetize their experience and gain from golden words of wisdom from industry leaders. So, here’s what it takes to beat the competition and flourish at this one of the most anticipated […]
Read MoreLove it or hate it: the fate of your emails (email marketing campaigns) now rests a lot upon their compatibility to target recipients’ mobile devices. With the surge of mobile device usage and types of mobile devices and platforms, email marketers have witnessed steady growth of email open rates on mobile devices, which is estimated […]
Read MoreLet’s say that you have already mastered the art of designing a template, compelling subject line and copy, and discovered the best day and time to send. So, how about taking your email delivery skills one step ahead – and find out what it takes to spam-proof your email. The biggest enemy of an email […]
Read MoreResearch and studies have repeatedly emphasized the benefits and effectiveness of welcome emails. The open rates of welcome emails are often times as much as 50% higher than other email message types. Why? The simple reason why welcome emails work is because prospects want to know about your product/services and discover various offers that are […]
Read MoreOne powerful tool to leverage in Marketo is tokens. Program tokens are reusable contents that marketers use across multiple assets within a specific program. Tokens dramatically increase the speed of campaign creation by enabling you to easily change asset contents across your different landing pages, emails and smart campaigns. One great example would be a […]
Read MoreThe way your call to action is crafted can make or break a marketing campaign. Optimizing your call to action (CTA) can only be achieved through thorough testing, but there are some basic best practices to start with that can set you on the right track. Structuring your CTA begins with knowing your audience. To […]
Read MoreEmail A/B testing is an important marketer’s tool when it comes to understanding what works for your brand and for your audience. The insights gained from the testing allow you to see what your audience connects to. With regular A/B testing, you can understand and implement the tested components that resonated with your customers. Over […]
Read MoreInstead of addressing the mistakes commonly made during analysis, I think it’s important to look into the mess you can create even before your analysis begins. In order to properly collect data, there are several things you need to set up a certain way. Some of these considerations are specific to your company, and your data […]
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