5 Things You Need to Know to Make the Most of Marketo Summit 2016

5 Things You Need to Know to Make the Most of Marketo Summit 2016Marketo Summit 2016 Conference is just a week away – marketers are all geared up to make the most of the event, grow network, monetize their experience and gain from golden words of wisdom from industry leaders. So, here’s what it takes to beat the competition and flourish at this one of the most anticipated events of the year – because what happens (at Marketo Marketing Nation Summit) in Vegas, should not stay in Vegas, but you must bring it along with your team to push your marketing efforts forward.

Summit week schedule –

The Marketo Marketing Nation Summit is divided into multiple events including sessions, keynotes, expos, galas and parties. The events from May 9, 2016 to May 12, 2016 commence from early at 8.30 am in the morning with breakfast. The following diagram shows schedules of events stipulated, from morning to evening.

Image credit: Marketo

Did you get the app yet?

Marketo has released a dedicated app for event attendees as an ultimate guide to the Marketo Marketing Nation Summit 2016 – which will let you check out the full agenda of the event including schedules, events, locations, speaker information, and will also help in keeping a tab on the latest updates, keynotes,  sessions and booths. The app comes exceptionally handy in viewing information about industry experts who are attending the event, connecting with them and growing networks. At the same time, the app showcases top trending sessions, discussion topics and forums which you can interact with, share real-time comments, as well as share and view photos. And yes, using the app will also earn you points and badges – so, download the app and start exploring now https://goo.gl/HGDExq


Are you a sponsor or an attendee? Since you are heading to the event with your team/company, make sure you do not leave any stones unturned in showcasing your booth or the hall – adorn your area with color, your logo and the message of your company to boost brand prominence of your company/team. You can get your crew to wear the tees which reflect your brand logo and the tagline or any special message optimized to the #MKTGnation. At the same time, you can get all the laptops, smartphones, tablets, adapters and other devices plastered with the brand logo. Marketo provides sponsors with a locker and a combination lock – however, fees for a locksmith, when required, and liability of belongings are not covered.

It’s time to go social

You need to get social to view, share, comment and get into the action to be part of the buzz on the Marketo Marketing Nation Summit. Make the most of the top trending hashtags including #MKTGnation while you share and showcase images of your booth, activities, meetings with clients, your experience, comments, quotes and excerpts of keynotes, and of course, the glitzy bits of Marketo gala events and parties. That’s why you need to be active on all major social networking channels to be more seen, heard and meet new prospects, grow network and meet clients with whom you can build long-term business relationships. Major social channels that are buzzing the most are Twitter, Instagram, and LinkedIn which will bring you loads of opportunities to increase your social footage as well as business networks. Besides using social media apps on your smartphone and tablets, once again, we are reminding you to use the Marketo Summit app which doubles as any major social networks you target in building agendas, sharing comments, photos, latest updates, following prospects, and industry leaders you will meet at the summit.

Don’t miss the essentials

Finally, do not miss the essentials, and by essentials, I do not mean your grooming kits, but rather tech essentials which will keep your devices running from morning til night. Since you are going to use a slew of apps, such as a navigational and location app, business card scanning app, printing app, social apps, photo editing apps, email apps and more, you’ll need to keep your devices juiced up with power from time to time – so, carry a good and large power bank which supports your smartphone, laptop, tablet and camera. You can also keep a travel adapter handy. Make sure your devices are cased in rugged, protective covers to keep them safe from accidental slips or drops at the busiest hours of the day.

Marketo recommends purchasing a hardline internet connection to stay connected outside the Expo Hall, since sponsor Wi-Fi is available there. If you are a regular at Marketo Summit every year, then why don’t you share something enlightening and your own tips on how to make the most of the event? We are all ears and would love to hear from you – drop your tips in the comment section and see you at the ShowMeLeads, Inc. booth at Marketo Summit – can’t wait to meet you there!

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