Marketing automation software is a very beneficial technology for any sales team. But surprisingly, automation tools are not used by sales teams as much as by marketing teams. often, sales teams do not consider using or learning to use the marketing platforms, whereas the marketing teams leverage it to generate, nurture, and qualify leads. Instead […]
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Whether you are a seasoned marketing operation specialist or a newbie, there are operational mistakes we all are likely to commit, or we have already made those in any Marketo programs and campaigns. However, all marketing operation mistakes cost us havoc. Especially during an economic crisis, making these marketing pitfalls will be even costlier while […]
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As marketing automation platforms continue to grow with more features and functionalities, so had grown marketers’ expectations and needs. Automation systems have grown immensely to integrate real-time insights on customers’ behavior and demography from various sources of data. Advancements in automation technologies have added capabilities to drive customer-centric or customer-first experience by personalizing and tailoring […]
Read MoreMarketo users have greatly benefited from its LaunchPoint program which periodically releases new apps to the platform to enhance the usability with greater and more capabilities to make the most of the platform. Once again, Marketo has recently launched a bevy of freshly brewed LaunchPoint partner apps to improve creating and managing your marketing campaigns […]
Read MoreThe configuration changes made to the Marketo SFDC frame will affect a number of fields during the syncing process. Previously Marketo had two packages in its Salesforce AppExchange: Marketo Lead Management (MLM) package and Marketo Sales Insight (MSI) package. This current configuration update will remove the MLM package, and the MSI package will not require […]
Read MoreLike every year, Marketo’s Marketing Nation Summit is going to make some announcements in marketing and sales innovations at its premier Marketing Nation Summit event. While you are heading for this marketing event, you must be able to extract as much insights, information, takeaway in the latest tech, tools and trends in digital marketing as […]
Read MoreMarketers commonly assume and build their campaigns based on the ‘more is better’ notion and they end up sending more emails, more invitations and event registrations to achieve greater re-targeting goals. However, engaging and winning customers’ trust takes on offering utmost personalized experiences based on their needs and respecting their preferred mode of use of […]
Read MoreBy now, we know that email marketing is here to stay, and it will continue to contribute to the nurturing of your prospects, your customers, and profits for your business. However, email marketing campaigns could be extremely susceptible to flaws and failures. That’s why we put our clients’ email marketing programs on high alert to […]
Read MoreMany marketers consider direct mail to be an opportunity to enhance the performance and personalization of campaigns and to build trust. The Marketo automation platform gives marketers the ideal playground for that. With Marketo, they can automate the direct mail process with educational, informative, product updates, promotional, and many other different types of content. They […]
Read MoreHow do you attribute a value to the role that any particular marketing effort plays in the conversion of any leads or customers? This is one of the most frequently asked questions by our customers. Setting up this kind of attribution is one of the best practices they can follow to augment their digital marketing […]
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