We know how our Marketo Engage systems work wonders in everything we do, starting from segmentation, email personalization, managing intricate campaigns, sending direct mails, and plenty of other marketing activities. However, there are a plethora of features and goodies within Marketo Engage that we are yet to fully utilize or even use at all. If […]
Marketing automation software is a very beneficial technology for any sales team. But surprisingly, automation tools are not used by sales teams as much as by marketing teams. often, sales teams do not consider using or learning to use the marketing platforms, whereas the marketing teams leverage it to generate, nurture, and qualify leads. Instead […]
Whether you are a seasoned marketing operation specialist or a newbie, there are operational mistakes we all are likely to commit, or we have already made those in any Marketo programs and campaigns. However, all marketing operation mistakes cost us havoc. Especially during an economic crisis, making these marketing pitfalls will be even costlier while […]
We are living in unprecedented times, and none of us have seen anything like what the world is facing right now. The economic crisis caused due to COVID-19 is real, and it is adversely affecting businesses in every sector. But on the positive side, organizations have expedited their marketing operations to keep up with the […]
