If you are aiming to drive business growth by personalizing your customers’ complex buying journeys, then you must be already uniquely aligning your marketing and sales by using the beneficial features of Marketo marketing automation. But are you yet able to convert the anonymous visitors of your website into successful buyers? If not, then let […]
Someone once told me that Marketo is akin to a Swiss army knife, and marketing automation tools are like plastic sporks. You can do your best with a spork, but a Swiss army knife gives you options. With the Marketo program, you can choose and build up that campaign exclusively. Marketo uses four different program […]
Marketers who have trusted Marketo to drive business success have witnessed massive progress when it comes to marketing. Although a huge percentage of Marketo users are not yet aware of several other benefits of Marketo that not even other marketing agencies offer. Segmentation by Marketo is one such feature that enables marketers to build higher […]
Timely cleaning of unused, old, and obsolete data from Marketo is known as Marketo Instance Cleanup. When hygiene best practices are implemented, they tend to keep your marketing automation platform fresh and at peak performance. The fact is, if you give your Marketo instance a thorough cleaning, your team’s productivity is more likely to increase […]
We know how our Marketo Engage systems work wonders in everything we do, starting from segmentation, email personalization, managing intricate campaigns, sending direct mails, and plenty of other marketing activities. However, there are a plethora of features and goodies within Marketo Engage that we are yet to fully utilize or even use at all. If […]
Marketing automation software is a very beneficial technology for any sales team. But surprisingly, automation tools are not used by sales teams as much as by marketing teams. often, sales teams do not consider using or learning to use the marketing platforms, whereas the marketing teams leverage it to generate, nurture, and qualify leads. Instead […]
Whether you are a seasoned marketing operation specialist or a newbie, there are operational mistakes we all are likely to commit, or we have already made those in any Marketo programs and campaigns. However, all marketing operation mistakes cost us havoc. Especially during an economic crisis, making these marketing pitfalls will be even costlier while […]
We are living in unprecedented times, and none of us have seen anything like what the world is facing right now. The economic crisis caused due to COVID-19 is real, and it is adversely affecting businesses in every sector. But on the positive side, organizations have expedited their marketing operations to keep up with the […]
