The ultimate guide to Munchkin in Marketo Engage
As a qualified lead visits your domain for the first time, a new anonymous lead record gets created in Marketo, using the Munchkin cookie in the user’s browser. It then keeps track of all other web activity by the user and updates the customer database with the information collected by analyzing user behavior.
Types of Munchkin Tracking Codes
There are three types of Munchkin tracking codes you can choose from, based on the impact you want to create around web-page loading:
Simple: Simple code loads the jQuery library each time a web page is loaded. It has the least lines of code and does not optimize for web page loading time.
Asynchronous: Once the rest of the webpage has loaded, Asynchronous code checks for the jQuery library and uses it for tracking code besides reducing webpage loading time.
Asynchronous jQuery: When it comes to reducing webpage loading time and improving system performance Asynchronous jQuery is the best. But the code will work only if you already have jQuery installed as it assumes the presence of jQuery and works accordingly.
But for Munchkin to work properly, the lead must visit a Munchkin-tracked page with an mkt_tok parameter in the query sytring from a tracked Marketo email link or fill out a Marketo Form, or a Munchkin associateLead call must be sent to the user’s Marketo instance. Alternatively, SOAP syncLead or REST Associate Lead call can also be sent to the user.
A lead association event must occur for each domain for known-lead tracking to occur across several domains because Munchkin creates and tracks individual cookies on a per-domain basis. Also, Munchkin cookies are specific to each second-level domain. By integrating Munchkin in your Marketo, you will enable faster deployment that can be easily browsed and configured without adding code directly to pages.
Marketo Munchkin has given marketing automation an added advantage when it comes to identifying and converting qualified leads. This enables marketers to aim high and strategize marketing campaigns that will target a higher number of customers.