The number of emails hitting out inboxes has drastically changed from five to 10 years ago when we used to receive a few emails daily. Back then we managed to not only open every email but also read, engage and take actions when interested. Now we’re bombarded with emails from numerous sources excluding our personal […]
Read MoreHave you set up your Email Preference center yet? Most marketers look at the concept of an email preference center as an unnecessary part of their email marketing activities, and frankly some view it as a waste of resources. But in our privacy-conscious world, and contrary to what many people think, a Preference Center can […]
Read MoreIs it necessary to allocate hefty portions of your marketing budget to create high-impact campaigns? On the contrary, we’ve found that it’s the painstaking planning and mapping of strategies that can attract more engagement and revenue from a marketing program. Not surprisingly, we have helped many of our clients in creating marketing campaigns, even in […]
Read MoreIn our previous article, we gave “reasons why” you should use marketing automation to track your webinars. In this article we’ll discuss the different ways to do it. Topic selection Marketers can select topics for webinars based on their respective marketing goals. Do you want to offer lucrative incentives to convert your leads? Think about […]
Read MoreWebinars, or webcasts, are seminars that are broadcast live over the internet. Webinars are a form of free online content that you can offer to attract more leads, and more sales, than any other online content. Webinars are generally educational, mini-course online videos that impart various kinds of tips and training. As well, they are […]
Read MoreDigital marketing strategies and practices continue to evolve as new marketing technologies continue to evolve. In 2016, we witnessed a growing variety of technologies and strategies, and the list continues to grow. Here are the trends that we see increasing for 2017: 1. Content Marketing Content will once again emerge as one of the biggest […]
Read MoreHalloween is officially the commencement of the holiday season and with Thanksgiving is only weeks away, it’s time of the year when marketers gear up for their holiday marketing campaigns. Though all marketers blast their holiday email marketing campaigns, however, not of those emails catch dust either in the spam box or as unread messages […]
Read MoreLike always, Marketo has always paid attention to what marketers want! Marketo has recently launched its Summer 2016 Release Notes with a slew of new features and notable product upgrades to woo and ready marketers for the next level of marketing tools they are wishing for. To keep marketers and businesses from guessing, Marketo has […]
Read MoreAccount based marketing is buzzing and one of the most trending marketing strategies businesses are narrowing down upon. Simply put, account based marketing is just the opposite of inbound marketing wherein broader number of prospective clients are catered to with broad-reaching marketing campaigns. To the contrary, ABM zeroes in on a defined set of client […]
Read MoreIsn’t ‘The List’ the cornerstone of email marketing? The more valid, responsive and large amount of addresses are there in the list, the more successful the marketing campaigns will be. Marketers use various methods to build up the opt-in list, single opt-in and double opt-in (also called confirmed opt-in)s are two methods used extensively. If […]
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