Like always, Marketo has always paid attention to what marketers want! Marketo has recently launched its Summer 2016 Release Notes with a slew of new features and notable product upgrades to woo and ready marketers for the next level of marketing tools they are wishing for. To keep marketers and businesses from guessing, Marketo has […]
Read MoreIsn’t ‘The List’ the cornerstone of email marketing? The more valid, responsive and large amount of addresses are there in the list, the more successful the marketing campaigns will be. Marketers use various methods to build up the opt-in list, single opt-in and double opt-in (also called confirmed opt-in)s are two methods used extensively. If […]
Read MoreSo you have got them signed up for your software services – what now? What are the ways to convert those trial subscriptions into paid accounts, or even better, shorten the journey from freemium to premium subscriptions? The answer is nurturing leads through email marketing. Because with a galore of options (read competition) available at […]
Read MoreWith the launch of marketing automation software, marketers and organizations are turning more powerful with new tools and methods to boost their campaign success. One of the most widely banked upon and used automation platform is Marketo. Its LaunchPoint ecosystem consisting of 550 software solution provider partners makes it the most compatible with all major […]
Read MoreMarketo Summit 2016 Conference is just a week away – marketers are all geared up to make the most of the event, grow network, monetize their experience and gain from golden words of wisdom from industry leaders. So, here’s what it takes to beat the competition and flourish at this one of the most anticipated […]
Read MoreLove it or hate it: the fate of your emails (email marketing campaigns) now rests a lot upon their compatibility to target recipients’ mobile devices. With the surge of mobile device usage and types of mobile devices and platforms, email marketers have witnessed steady growth of email open rates on mobile devices, which is estimated […]
Read MoreResearch and studies have repeatedly emphasized the benefits and effectiveness of welcome emails. The open rates of welcome emails are often times as much as 50% higher than other email message types. Why? The simple reason why welcome emails work is because prospects want to know about your product/services and discover various offers that are […]
Read MoreMost businesses are gradually shifting their budgets, focus, and resources from traditional to digital and automated marketing endeavors. Whether B2B (business to business), B2C (business to consumer) or B2G (business to government) marketer or business, companies have shown remarkable growth in quality lead generation, as well as achieved faster sales conversions and greater success in […]
Read MoreCompanies are attributing close to 25% of sales to the email marketing channel and are working hard to improve on those results. Every day email marketers are throwing away valuable leads – leads that could result in significant increases in conversions and pipeline. We want to help you discover clients hiding amongst those almost-lost leads. […]
Read MoreAs 2014 leaves us and we begin 2015, sometimes it takes time for us to catch up in the world of Marketing to all of the new applications as well as new features from older applications that we have been inundated with. Marketo, introduced to us many new features in 2014 that you have yet […]
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