Marketo users have greatly benefited from its LaunchPoint program which periodically releases new apps to the platform to enhance the usability with greater and more capabilities to make the most of the platform. Once again, Marketo has recently launched a bevy of freshly brewed LaunchPoint partner apps to improve creating and managing your marketing campaigns […]
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According to a survey conducted by CMO Survey, the budget allocated in marketing has steadily mounted to 11.4% in August 2017 from 8.1% in February 2011. Since consumers are making more purchases online and marketing teams are no longer limited to core marketing activities such as lead generation, advertising, branding, PR, social media, content marketing […]
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A/B testing, also known as split testing, is the process in which two variations of the same marketing campaign are tested on specific channels. The wide range of channels to test may include, but are not limited to, emails, landing pages, websites, mobile apps, social media and other digital advertisements. By testing two versions marketers […]
Read MoreSince May 25, 2018, businesses can be penalized for as much as 4% of their annual revenue if they violate laws set within the General Data Protection Regulation (GDPR). Marketers, especially those focusing on email marketing, need to understand the changes in EU data collection that have been implemented due to GDPR rules and likewise, […]
Read MoreGone are the days when sales team players would solely own the credit of consistent exchange and interactions between the buyers and the brand. With the right metrics and reporting tools in place, marketers’ contributions are measured and acknowledged in revenue generation. Marketers will be now able to measure the impact of campaign activities and […]
Read MoreThere are several situations when marketers want to build lead and revenue lifecycles in Marketo platforms. These include when they want to report on the sales funnel process, or if they want to demonstrate the stats and figures of leads generated in each state to the senior management team with 100% precision. As a marketer, […]
Read More“How do I clean duplicate records out of my Marketo database?” “Is there any way to maintain Marketo database immaculate and perfect condition for campaigns?” Do these types of Marketo questions cloud your mind and hinder your marketing efforts? Some of our clients come seeking solutions and best practices on how to keep their Marketo […]
Read MoreThe configuration changes made to the Marketo SFDC frame will affect a number of fields during the syncing process. Previously Marketo had two packages in its Salesforce AppExchange: Marketo Lead Management (MLM) package and Marketo Sales Insight (MSI) package. This current configuration update will remove the MLM package, and the MSI package will not require […]
Read MoreIt’s been a big decision, full of analysis and also some tensions – but now that your migration to Marketo is finalized – what’s next? Migration to a new marketing automation platform from another can be a daunting task, especially if you’ve got a large number of assets already created, including emails, and contact details, […]
Read MoreThe power of a Marketo marketing automation platform is immense and must be used carefully to ensure the security of the system. Marketo administrators need to make a number of decisions on how to assign roles and grant permissions for various types of user roles. The Marketo platform requires admins to exercise caution when managing […]
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