Many of us are leaving out on major possibilities to make better use of the Marketo platform – do you also often feel there is more to it? The platform presents a wide spectrum of features, tools and functionalities that are most of the time left unused, thus making us unable to use the software […]
Read MoreAccording to a survey conducted by CMO Survey, the budget allocated in marketing has steadily mounted to 11.4% in August 2017 from 8.1% in February 2011. Since consumers are making more purchases online and marketing teams are no longer limited to core marketing activities such as lead generation, advertising, branding, PR, social media, content marketing […]
Read MoreThe term ‘Webhook’ has been known as technical jargon, which is mostly used by developers and coders. Currently, webhooks are rapidly becoming popular among marketers who are using this tool to gain better control over the performance of their marketing campaigns. Webhooks come in handy for marketers in order to measure their campaigns using the […]
Read MoreMarketo users have greatly benefited from its LaunchPoint program which periodically releases new apps to the platform to enhance the usability with greater and more capabilities to make the most of the platform. Once again, Marketo has recently launched a bevy of freshly brewed LaunchPoint partner apps to improve creating and managing your marketing campaigns […]
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According to a survey conducted by CMO Survey, the budget allocated in marketing has steadily mounted to 11.4% in August 2017 from 8.1% in February 2011. Since consumers are making more purchases online and marketing teams are no longer limited to core marketing activities such as lead generation, advertising, branding, PR, social media, content marketing […]
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A/B testing, also known as split testing, is the process in which two variations of the same marketing campaign are tested on specific channels. The wide range of channels to test may include, but are not limited to, emails, landing pages, websites, mobile apps, social media and other digital advertisements. By testing two versions marketers […]
Read MoreSince May 25, 2018, businesses can be penalized for as much as 4% of their annual revenue if they violate laws set within the General Data Protection Regulation (GDPR). Marketers, especially those focusing on email marketing, need to understand the changes in EU data collection that have been implemented due to GDPR rules and likewise, […]
Read MoreGone are the days when sales team players would solely own the credit of consistent exchange and interactions between the buyers and the brand. With the right metrics and reporting tools in place, marketers’ contributions are measured and acknowledged in revenue generation. Marketers will be now able to measure the impact of campaign activities and […]
Read MoreThere are several situations when marketers want to build lead and revenue lifecycles in Marketo platforms. These include when they want to report on the sales funnel process, or if they want to demonstrate the stats and figures of leads generated in each state to the senior management team with 100% precision. As a marketer, […]
Read More“How do I clean duplicate records out of my Marketo database?” “Is there any way to maintain Marketo database immaculate and perfect condition for campaigns?” Do these types of Marketo questions cloud your mind and hinder your marketing efforts? Some of our clients come seeking solutions and best practices on how to keep their Marketo […]
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