Are you looking for marketing systems and strategies to convert traditional email campaigns into an ROI generating machine? Then, you are right! No other MarTech tool can benefit businesses more than marketing automation platforms in revenue generation. Automation tools enable users to manage, nurture, segment, and target leads accurately throughout the customer cycle. So, how […]
Today, companies target and engage with their niche customers through different marketing channels, making their marketing and sales professionals leverage various systems beyond a CRM platform. To identify the ideal customer profile and build customer relationships, businesses require structuring an all-encompassing, flexible and integrated MarTech stack, which will allow marketing and sales teams to connect […]
Are you considering setting up marketing automation platform for your company? This complete marketing automation guide is created to guide you on how such automation platforms can enhance marketing operations. This article explains a wide range of benefits in terms of optimization, saving your staff’s time, automating and managing repetitive tasks for the marketing department. […]
Many of us are leaving out on major possibilities to make better use of the Marketo platform – do you also often feel there is more to it? The platform presents a wide spectrum of features, tools and functionalities that are most of the time left unused, thus making us unable to use the software […]
According to a survey conducted by CMO Survey, the budget allocated in marketing has steadily mounted to 11.4% in August 2017 from 8.1% in February 2011. Since consumers are making more purchases online and marketing teams are no longer limited to core marketing activities such as lead generation, advertising, branding, PR, social media, content marketing […]
The term ‘Webhook’ has been known as technical jargon, which is mostly used by developers and coders. Currently, webhooks are rapidly becoming popular among marketers who are using this tool to gain better control over the performance of their marketing campaigns. Webhooks come in handy for marketers in order to measure their campaigns using the […]
Marketo users have greatly benefited from its LaunchPoint program which periodically releases new apps to the platform to enhance the usability with greater and more capabilities to make the most of the platform. Once again, Marketo has recently launched a bevy of freshly brewed LaunchPoint partner apps to improve creating and managing your marketing campaigns […]
According to a survey conducted by CMO Survey, the budget allocated in marketing has steadily mounted to 11.4% in August 2017 from 8.1% in February 2011. Since consumers are making more purchases online and marketing teams are no longer limited to core marketing activities such as lead generation, advertising, branding, PR, social media, content marketing […]
A/B testing, also known as split testing, is the process in which two variations of the same marketing campaign are tested on specific channels. The wide range of channels to test may include, but are not limited to, emails, landing pages, websites, mobile apps, social media and other digital advertisements. By testing two versions marketers […]
Since May 25, 2018, businesses can be penalized for as much as 4% of their annual revenue if they violate laws set within the General Data Protection Regulation (GDPR). Marketers, especially those focusing on email marketing, need to understand the changes in EU data collection that have been implemented due to GDPR rules and likewise, […]
