Marketing attribution is always a challenge for data-driven marketing operations teams. It takes good expertise and effort for successfully attributing sales to channels. If your team is also struggling with such a situation, we have the solution for you. With the right tools in hand, any team can use marketing attribution for closing more sales […]
As marketing automation platforms continue to grow with more features and functionalities, so had grown marketers’ expectations and needs. Automation systems have grown immensely to integrate real-time insights on customers’ behavior and demography from various sources of data. Advancements in automation technologies have added capabilities to drive customer-centric or customer-first experience by personalizing and tailoring […]
Conversational marketing is getting more interest in the marketing fraternity nowadays. There are so many innovations, and technological advancements are happening in that area. Because of the elevated results and execution convenience, many businesses are adopting conversational marketing. There are several solutions available on the market for this, but Drift is still dominating the segment […]
Are you looking for marketing systems and strategies to convert traditional email campaigns into an ROI generating machine? Then, you are right! No other MarTech tool can benefit businesses more than marketing automation platforms in revenue generation. Automation tools enable users to manage, nurture, segment, and target leads accurately throughout the customer cycle. So, how […]
Today, companies target and engage with their niche customers through different marketing channels, making their marketing and sales professionals leverage various systems beyond a CRM platform. To identify the ideal customer profile and build customer relationships, businesses require structuring an all-encompassing, flexible and integrated MarTech stack, which will allow marketing and sales teams to connect […]
Are you considering setting up marketing automation platform for your company? This complete marketing automation guide is created to guide you on how such automation platforms can enhance marketing operations. This article explains a wide range of benefits in terms of optimization, saving your staff’s time, automating and managing repetitive tasks for the marketing department. […]
Many of us are leaving out on major possibilities to make better use of the Marketo platform – do you also often feel there is more to it? The platform presents a wide spectrum of features, tools and functionalities that are most of the time left unused, thus making us unable to use the software […]
According to a survey conducted by CMO Survey, the budget allocated in marketing has steadily mounted to 11.4% in August 2017 from 8.1% in February 2011. Since consumers are making more purchases online and marketing teams are no longer limited to core marketing activities such as lead generation, advertising, branding, PR, social media, content marketing […]
The term ‘Webhook’ has been known as technical jargon, which is mostly used by developers and coders. Currently, webhooks are rapidly becoming popular among marketers who are using this tool to gain better control over the performance of their marketing campaigns. Webhooks come in handy for marketers in order to measure their campaigns using the […]
Marketo users have greatly benefited from its LaunchPoint program which periodically releases new apps to the platform to enhance the usability with greater and more capabilities to make the most of the platform. Once again, Marketo has recently launched a bevy of freshly brewed LaunchPoint partner apps to improve creating and managing your marketing campaigns […]
