Data stands at the heart of marketing automation software, and thus it is vital to maintain good data hygiene. Poor data hygiene often leads to your automation strategy’s downfall. You need to reduce inconsistent data as it cuts into sales and marketing productivity. Your metrics and forecasts become less accurate while your pipeline drops. Data […]
If you are a marketing professional, you are likely overwhelmed with so many tasks on your plate. And with every passing day, as your business makes progress, your workload will also increase. Maybe you have implemented the latest marketing automation tools in your system to assist you in your digital marketing task. But are you […]
Digital marketing has overburdened Marketers with tasks that are hectic and time-consuming. From lead qualification, assignment, notifications, task creation, applying tags, to adding campaigns, modern marketers have a lot on their plate. In an attempt to reduce their repetitive tasks, marketers look for automation tools but often fail to find the right one due to […]
With rampant globalization, it has become crucial to understand and analyze your customers to get the best ROI. To do so, it is also important to hit them with the best of your marketing strategy and on the right note. To address this issue, several marketing operations agencies are emerging, the most successful are only […]
If you are aiming to drive business growth by personalizing your customers’ complex buying journeys, then you must be already uniquely aligning your marketing and sales by using the beneficial features of Marketo marketing automation. But are you yet able to convert the anonymous visitors of your website into successful buyers? If not, then let […]
“Segmentation categorizes your audience into different subgroups based on a defined criterion that you establish in a Smart List. Once you create those subgroups, those are called segments. The best way to think about it is that Segmentation is a permanent smart list with the segments being the different targeted audience you define,” states Marketo. […]
Timely cleaning of unused, old, and obsolete data from Marketo is known as Marketo Instance Cleanup. When hygiene best practices are implemented, they tend to keep your marketing automation platform fresh and at peak performance. The fact is, if you give your Marketo instance a thorough cleaning, your team’s productivity is more likely to increase […]
Whether you have already entered the Marketo community to get the best marketing automation services or you just want to integrate an upgraded Marketo automation platform, your marketing team might come across several challenges. Though Marketo has a lot of potential, most of the time the processes aren’t defined within the program. Therefore, choosing the […]
In this age of highly-focused data and digital advancement, relying on traditional marketing processes can make your customer engagement approaches seem ineffective, slow, and less personal. With the major advancements in technology, the marketing industry has undergone a huge disruption in an attempt to automatize the marketing process as much as possible. As more customers […]
If you believe that the sales team is the backbone of your organization, then it’s time to show them love. Just by upgrading your marketing automation game, you can cover up the major task of supporting the sales team as it will streamline and automate repetitive tasks of every sales personnel. Considering the technological need […]
