All of our worlds have taken a very different shift in the last couple of months. Today we are heading towards what one may call the “New Normal.” While we are managing the pressures of this new change, the leaders are carving out new paths to manage work disruptions like social cancellations, remote work, hiring […]
It’s painful to find our email subscribers to make quick judgments about opening or reading our emails based on their few seconds of attention. We all spend less time in scanning and sorting through emails in our inboxes. We usually pick an email message, spend it a few seconds of glances upon it, and we […]
Email marketing is surely not dead and the advancement in technologies in improving email marketing operations is the proof that email is still a dependable digital marketing tool. In order to utilize the most of the email marketing, the primitive step is to build an email list by getting a niche audience to sign up […]
Machine learning, for marketing, refers to a process of configuring marketing programs in ways that help to analyze customer data and generate intelligent marketing decisions. Machine learning should not be confused with marketing automation systems since this is different from rules-based automation processes that are based on the specific programming and definite instructions from marketers […]
Designing templates for your organization’s email marketing campaigns can make your emails appear more professional and effective. Whenever you need to shoot out emails, all you need to do is to add the email copy, images, social media links, call-to-action buttons and texts and other elements, as required. Therefore, marketers can simply launch the email […]
Video content can increase the performance of email marketing campaigns in various ways such as improved open rates, clickthrough rates, conversions, etc. But they do not work like magic, rather it takes thorough planning of selection of topics that would connect and discuss target audience’s problems and preferences, choosing the right format, duration, cover image […]
Attracting and acquiring new customers is the cornerstone of any business, regardless of the size and type of business. But, maintaining a steady flow of lead generation can be challenging as well. That’s why many organizations use referral campaigns and the jumpstart referral programs, many brands turn to email marketing. After all, emails are not […]
In the previous part of the discussion 6 Ways to Boost Your Email Marketing Performance with Personalization & Automation [PART I], we have discussed the various types of emails to send to maximize conversion rates. In this subsequent part, we will focus on how to achieve email personalization. If you think of personalization for your […]
With all the hours and effort that went into designing and developing emails, finding out that our email messages failed to reach our subscribers can be heartbreaking. After all, if the emails do not reach the inbox, all the effort and planning that go into campaign strategy, email template design, email copy creation and other […]
With the holiday season just around the corner and it being one of the most lucrative times for businesses, you need to plan effectively. This is the time when all marketers get set and ready for launching the most attention-grabbing and sales-driven email marketing campaigns. But with all the brands aiming at launching the best […]
