Today, creating an effective marketing strategy may seem overwhelming with plenty of marketing system platforms, various marketing channels, and a wide range of audience segments to target with diverse messages and offers to consider. In addition to the challenges of making the right choice in this extensive range of options, many companies make it even […]
Most marketing operations teams grapple in managing their data, and in 2020, the problem is still posing a challenge for many marketers and companies. Managing data is highly important, especially when running your marketing operation remotely based on virtual communication and collaboration. The challenge is not limited to assigning roles and access, sharing and exchanging […]
How does one assemble top talents in marketing and build a winning marketing operations team? Constructing a successful marketing operations team by putting together the right set of skill sets is vital for companies running modern data-driven marketing operations. But, finding and combining top talents can also be challenging as is setting the roles and […]
With the advent of marketing automation platforms, business owners and marketers started scaling their marketing campaigns by integrating multiple touchpoints across the customers’ journey. Automation platforms can enable you to improve your team’s capability of engaging prospects and customers significantly. Hence, the use of marketing automation can simultaneously help you with multiple marketing campaigns, which […]
Marketing is considered a prime prerequisite and enabler for growing demand and revenue in most companies. Cutting back completely or reducing marketing operations during a challenging economic environment may cause business owners to lose on the scope of revenue generation and growth. Crises demand businesses to increase demand generation to produce new opportunities and maintain […]
