Tag: Marketing Operations

build marketing operations team from scratch
  • Marketing Operations
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How to Build a Marketing Operations Team from Scratch

How does one assemble top talents in marketing and build a winning marketing operations team? Constructing a successful marketing operations team by putting together the right set of skill sets is vital for companies running modern data-driven marketing operations. But, finding and combining top talents can also be challenging as is setting the roles and […]

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demand generation mistakes to avoid

6 Demand Generation Mistakes to Avoid to Ensure Flawless Campaign Execution

With the advent of marketing automation platforms, business owners and marketers started scaling their marketing campaigns by integrating multiple touchpoints across the customers’ journey. Automation platforms can enable you to improve your team’s capability of engaging prospects and customers significantly.  Hence, the use of marketing automation can simultaneously help you with multiple marketing campaigns, which […]

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marketing operations in crisis
  • Marketing Operations
  • Comments Off on Best Practices to Ensure Smooth Marketing Operations in Challenging Situations

Best Practices to Ensure Smooth Marketing Operations in Challenging Situations

Marketing is considered a prime prerequisite and enabler for growing demand and revenue in most companies. Cutting back completely or reducing marketing operations during a challenging economic environment may cause business owners to lose on the scope of revenue generation and growth.  Crises demand businesses to increase demand generation to produce new opportunities and maintain […]

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