Tag: Marketing Operations

Best Practices to Design Multi-Channel Lead Marketing Strategy
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Best Practices to Design Multi-Channel Lead Marketing Strategy

Multi-channel marketing refers to the process of communicating with potential prospects and customers across various digital marketing channels. Instead of focusing on a single campaign or marketing tactic, modern marketers can accelerate and enhance their marketing campaigns based on which channels and how targeted consumers operate and engage. Think about your own marketing habits: you […]

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five reasons why your landing page is not converting
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5 Reasons Why Your Landing Page is Not Converting

Is your landing page unable to generate the expected conversion rate? If yes, then that’s a major reason for concern. Irrespective of the industry, digital advancement has made marketing the pillar behind an organization’s success. If you are failing at the initial stage of digital marketing, it is time to rethink. The website page that […]

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customer journey roadmap
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Preparation and Step-by-Step Tips for Building a Customer Journey Roadmap

The importance of delivering customer experience is on the rise and has become a crucial area of concern and focus for marketers and business owners. In this post, we will show you preparations you need to take to build a customer journey roadmap that will closely align with your “customer first” marketing objective, to guide […]

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marketing strategies for hiring

Marketing Strategies to Promote Company Culture and Attract Top Talent

Marketing is considered a crucial part of human resources operations in successful companies. Marketing strategies are widely used for bringing the best talents from the industry to organizations. It’s also used in promoting company culture and attracting people to join.  It’s essential to ensure a healthy company culture to retain employees and skilled professionals within […]

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tips to choose a marketing agency

How to Choose a Marketing Operations Agency

In these modern times when technology rules the world, change is the new constant. Like every other industry, the marketing industry has also witnessed a massive disruption, making it difficult for brands to choose the perfect marketing operations agency.  The traditional marketing policy of primarily focusing on developing campaign strategies has been ruled out by […]

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martech stack
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How to Build a Flawless MarTech Stack for Your Organization?

If you are a marketing operations professional, what is that one important question that is bothering you the most in terms of the roadmap of your marketing strategy? Well, I understand that with the growing amount of people, data, and all that data privacy concerns, you have more than one reason to be worried. But […]

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improve lead quality
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Best Practices to Set up a Lead Scoring Model to Improve Lead Quality

The key concept of the lead scoring system is to build a clear understanding between the marketing and the sales teams based on specific parameters. Build a scoring model to define your quality of leads, the interactions, and follow-ups by subscribers, the levels of collaboration between marketing and sales teams, and many other related factors.  […]

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b2b marketers

How Can B2B Marketers Stay Ahead of The Curve?

Marketers are presently getting accustomed to the ongoing recession. Currently, everything in the world, including B2B businesses, has gone digital. According to an Accenture report, 61% of all B2B transactions are happening online. Another report from Forrester claims that the US B2B market will grow by 10% annually to reach $1.8 trillion by 2023.  The […]

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outsourcing marketing management
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How Can Outsourcing Campaign Management Help When the World Is Not A Buyer’s Market?

While being struck by a recession is not unfamiliar to humankind, the ongoing crisis did shake up the world. The start of the year looked promising; however, COVID-19 did have some drastic impact on the world economy. At this point, if we look back at the 2008 recession, there are few things one can learn […]

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b2b marketing mistakes
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4 Worst Mistakes Can Disrupt and Derail Your B2B Marketing from Success

Today, creating an effective marketing strategy may seem overwhelming with plenty of marketing system platforms, various marketing channels, and a wide range of audience segments to target with diverse messages and offers to consider. In addition to the challenges of making the right choice in this extensive range of options, many companies make it even […]

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