Marketing is considered a prime prerequisite and enabler for growing demand and revenue in most companies. Cutting back completely or reducing marketing operations during a challenging economic environment may cause business owners to lose on the scope of revenue generation and growth. Crises demand businesses to increase demand generation to produce new opportunities and maintain […]
Periodic data health check is an essential practice to ensure clean data for better targeting, engagement and conversion. Here, we will discuss how to audit data and best practices to follow for data cleansing in order to maintain the quality and accuracy of data and thus, improve your campaign performance, conversion and ROI. If your […]
Are your campaigns falling a bit flat? Are you not able to attract your audience? You have marketing automation system, but are not able to make most out of it? There are many marketers who come across different hassles due to various reasons. The most popular of these is caused due to a lack of […]
