The key concept of the lead scoring system is to build a clear understanding between the marketing and the sales teams based on specific parameters. Build a scoring model to define your quality of leads, the interactions, and follow-ups by subscribers, the levels of collaboration between marketing and sales teams, and many other related factors. […]
We’ve all had some horrible marketing or sales experiences we can reflect back on…the ones where we got annoyed by constantly gated information, the harassing sales calls, pulling our hair out when no one was there to help us with support, too much help when you didn’t need it, being passed along the line of […]
Lead scoring is a valuable system to make the sales team more efficient through pre-qualification and prioritization, and if done right, can be an unfair advantage in your market. It’s critical to get your scoring model off to a strong start and to develop its accuracy over time. Following are key steps for successful scoring: […]
Gone are the days, when simple marketing plans were effective enough for lead generation. Today, the advanced technologies have brought in so many sophisticated marketing means that marketers need to be very careful while targeting the audience. The consumer buying process has drastically shifted from traditional means to new means, where they carry out enough […]
By now, if you’re not already using it, you’ve heard the hype about how great marketing automation is. Marketing automation is a great tool, there’s no doubt about it – in short it helps organize lead scoring and helps define quality leads – but it’s also not always enough. It’s true that it has been […]
You’ve caught a prospect’s interest, they’ve spent time on your web page, attended free seminars or whatever, but how do you speed up the process of moving them through your marketing funnel? Now that you know they are a quality lead, you can invest some effort into accelerating them through your marketing process. Follow these […]
While lead scoring is a great process with which to rank all of your prospects, scoring your current customers may be of much more value in the long run. We’ve long thought of quantity verses quality, but it’s really quality leads that matter more. By assigning existing customers values, you’ll be able to come up […]
