Tag: Lead Generation

Webinar for lead generation
  • Events and Webinars
  • Comments Off on Conducting Successful Webinars For Lead Generation

Conducting Successful Webinars For Lead Generation

According to Inside Sales, 73% of B2B sales and marketing leaders consider webinars the best way to generate high-quality leads. A study by Curata has pointed out that 79% of buyers prefer sharing information when invited to register for webinar events. Other studies reveal that 87% of marketers consider webinars as an effective lead generation […]

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Increase ROI by Integrating Marketing Automation and CRM

If you are a marketer motivated by increased Return on Investment (ROI), you need to know how to best leverage your people, tools, and processes. Although there are many key steps to this process as a whole, integrating a full-featured marketing automation tool with Customer Relationship Management (CRM) will create the foundation for establishing and […]

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Beware of Bad Metrics: Your Key to Customer Success

We’ve all had some horrible marketing or sales experiences we can reflect back on…the ones where we got annoyed by constantly gated information, the harassing sales calls, pulling our hair out when no one was there to help us with support, too much help when you didn’t need it, being passed along the line of […]

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Beware of List Purchase

Email marketing is one of the effective ways of marketing that could improve upon lead generation and enhance online visibility. However, marketers need to have strategic approach to make the campaign work out and bring better returns. One of the ways that is not recommended in this entire process is buying of email list. Indeed, […]

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The Stats on Marketing Automation

By now you’ve probably known all about marketing automation and you probably know that it’s one of the fastest growing areas for business to business marketers. Marketing automation is an essential tool for marketers in today’s fast-paced cyber-connected world. If you’d like to know more, check out the latest statistical numbers on marketing automation listed […]

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  • Marketing Automation
  • Comments Off on How to Push Existing Leads Through the Funnel Faster

How to Push Existing Leads Through the Funnel Faster

You’ve caught a prospect’s interest, they’ve spent time on your web page, attended free seminars or whatever, but how do you speed up the process of moving them through your marketing funnel? Now that you know they are a quality lead, you can invest some effort into accelerating them through your marketing process. Follow these […]

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