Marketing professionals leverage a broad spectrum of technologies in their various activities for advertising and marketing. These technologies improve our efficiency to heighten the speed and accuracy of our efforts. Similarly, these tools also enhance the effectiveness of marketing and advertising processes with their capabilities of integration, optimization, execution, and management of process and data […]
With the advent of marketing automation platforms, business owners and marketers started scaling their marketing campaigns by integrating multiple touchpoints across the customers’ journey. Automation platforms can enable you to improve your team’s capability of engaging prospects and customers significantly. Hence, the use of marketing automation can simultaneously help you with multiple marketing campaigns, which […]
Marketing is considered a prime prerequisite and enabler for growing demand and revenue in most companies. Cutting back completely or reducing marketing operations during a challenging economic environment may cause business owners to lose on the scope of revenue generation and growth. Crises demand businesses to increase demand generation to produce new opportunities and maintain […]
During times of crisis, business and marketing leaders feel pressured to run operations on a limited budget. But, a limited budget should not limit businesses from getting results from their marketing efforts, specifically small and medium-sized companies that need to keep up and running with cut-throat competition in a challenging economic environment. Though a small […]
