The consequences of the coronavirus outbreak have been felt across most nations and economies; a plethora of predictable impacts are expected to affect B2B marketing functions. Marketing leaders and businesses that can predict these impacts on the B2B marketing environment will be better prepared to guide their teams to handle a crisis and challenging economy […]
All companies foster this relentless conquest for strategies to establish their solution distinctively before their targeted audience to produce maximum demand in the marketplace. As customers communicate through diverse digital marketing channels, especially now people are leading an enhanced digital lifestyle, marketers feel more driven to connect them across all the channels customers frequent the […]
How does one assemble top talents in marketing and build a winning marketing operations team? Constructing a successful marketing operations team by putting together the right set of skill sets is vital for companies running modern data-driven marketing operations. But, finding and combining top talents can also be challenging as is setting the roles and […]
Marketing professionals leverage a broad spectrum of technologies in their various activities for advertising and marketing. These technologies improve our efficiency to heighten the speed and accuracy of our efforts. Similarly, these tools also enhance the effectiveness of marketing and advertising processes with their capabilities of integration, optimization, execution, and management of process and data […]
With the advent of marketing automation platforms, business owners and marketers started scaling their marketing campaigns by integrating multiple touchpoints across the customers’ journey. Automation platforms can enable you to improve your team’s capability of engaging prospects and customers significantly. Hence, the use of marketing automation can simultaneously help you with multiple marketing campaigns, which […]
Marketing is considered a prime prerequisite and enabler for growing demand and revenue in most companies. Cutting back completely or reducing marketing operations during a challenging economic environment may cause business owners to lose on the scope of revenue generation and growth. Crises demand businesses to increase demand generation to produce new opportunities and maintain […]
During times of crisis, business and marketing leaders feel pressured to run operations on a limited budget. But, a limited budget should not limit businesses from getting results from their marketing efforts, specifically small and medium-sized companies that need to keep up and running with cut-throat competition in a challenging economic environment. Though a small […]