Instead of addressing the mistakes commonly made during analysis, I think it’s important to look into the mess you can create even before your analysis begins. In order to properly collect data, there are several things you need to set up a certain way. Some of these considerations are specific to your company, and your data […]
Read MoreMarketing is a very interesting field and there can be many desired outcomes from your marketing campaigns. From earning new leads to engaging existing leads to move forward through your marketing funnel, marketing is an undeniably useful tool for any company. And with e-marketing and marketing automation, your marketing efforts can now engage leads in […]
Read MoreThe rapidly expanding and changing landscape of marketing technology means that marketing professionals must maintain a wide skill set in order to remain competitive in the industry. Simply being a gifted writer, or being familiar with the concepts of page design and layout are no longer enough to keep marketers ahead of the competition, or […]
Read MoreIf you are a marketer motivated by increased Return on Investment (ROI), you need to know how to best leverage your people, tools, and processes. Although there are many key steps to this process as a whole, integrating a full-featured marketing automation tool with Customer Relationship Management (CRM) will create the foundation for establishing and […]
Read MoreWe’ve all had some horrible marketing or sales experiences we can reflect back on…the ones where we got annoyed by constantly gated information, the harassing sales calls, pulling our hair out when no one was there to help us with support, too much help when you didn’t need it, being passed along the line of […]
Read MoreMarketers are constantly developing multi-channel marketing campaigns to reach their target customer. Generally, Marketers tend to focus majority of their attention on websites and include a mobile friendly website design as a beneficial addition. However, with more percentage of users on mobile than ever before and Google’s new mobile friendly algorithm, Marketers need to shift their attention […]
Read MoreCompanies are attributing close to 25% of sales to the email marketing channel and are working hard to improve on those results. Every day email marketers are throwing away valuable leads – leads that could result in significant increases in conversions and pipeline. We want to help you discover clients hiding amongst those almost-lost leads. […]
Read MoreLead scoring is a valuable system to make the sales team more efficient through pre-qualification and prioritization, and if done right, can be an unfair advantage in your market. It’s critical to get your scoring model off to a strong start and to develop its accuracy over time. Following are key steps for successful scoring: […]
Read MoreContent marketing is a crucial component of marketing that can bring your business to new heights. It conveys your company messages at a large scale and introduces lead generation for converting unknown leads to customers. One way marketing campaigns accomplish this is through landing pages which ask for lead contact and demographic information in exchange […]
Read MoreMarketing departments can bring your business to new heights and as a result, there are constantly new techniques and tactics surfacing to help Marketers design marketing strategies with dexterity. Marketers need to consider every associated element that could bring up traffic and can provide the magic touch. Videos are one of the elements that are […]
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