Tag: Marketo Email

Email Delivery Tip# 1: What It Takes to Prevent Emails from Heading to the Spam Folder?

Let’s say that you have already mastered the art of designing a template, compelling subject line and copy, and discovered the best day and time to send. So, how about taking your email delivery skills one step ahead – and find out what it takes to spam-proof your email. The biggest enemy of an email […]

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Cheat Sheet to Get Highest Open Rates with Welcome Emails

Research and studies have repeatedly emphasized the benefits and effectiveness of welcome emails. The open rates of welcome emails are often times as much as 50% higher than other email message types. Why? The simple reason why welcome emails work is because prospects want to know about your product/services and discover various offers that are […]

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  • Marketing Automation
  • Comments Off on Recycle Content and Offers Using Content Snippets

Recycle Content and Offers Using Content Snippets

Many business owners and marketers create killer content and push it to the 10 different digital assets immediately – and then, forget it. Consider this: what if some of the targeted readers and consumers were not online or missed the update when the content was flashed for the first time? Sadly, that’s how many bloggers […]

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